Job ads are a great way to attract active applicants to your vacancies…
And there are lots of ways to complement and customise your postings for an even better response.
Job boards offer a multitude of products which can be tailored to what the recruiter really wants. Here are five top tactics to enhance your online hire power:
1. CV Search
Probably the most-well known addition to job postings, CV search products allow you to access a database of thousands of candidates and filter the results to find your perfect match.
You can choose to search by job title, location, qualifications or certifications, salary, specialism, or even specific skills, making it a great solution for those who know exactly what they want to find.
How long does it last?
Access lasts anywhere from one day to a year, depending on how often you recruit.
Perfect for?
Harder to fill roles; recruiters looking for a specific set of skills.
What does Reed.co.uk offer?
Access to over 3.4million CVs and daily email alerts for new matching candidates.
2. Candidate Shortlisting Services
If time is of the essence, there are services out there designed to help you reach the right candidate with the minimum of fuss. Shortlisting products utilise recruitment experts, who will provide you with a handpicked list of candidates who fit your requirements – allowing you to go straight to the interview stage.
Unlike some options there is usually a flat fee, meaning you don’t incur any hidden costs. What’s more, most shortlisting services also work to a very quick turnaround, making them a great choice if you need to fill your role fast.
How long does it last?
This will vary, although some of the most effective solutions offer a timescale of less than a week.
Perfect for?
Roles that need to be filled fast; recruiters working to a strict deadline.
What does Reed.co.uk offer?
A tailored ad, written with your guidance by our recruitment experts, which will provide you with an interview-ready list of shortlisted candidates within five working days.
3. Targeted Email Campaigns
When it comes to emails, there’s a whole host of options which can be tailored depending on the desired effect.
Options include emailing one particular vacancy to a few thousand targeted candidates looking for work in your chosen sector, through to including your logo in weekly newsletters to gain maximum exposure for your brand.
With almost every option out there, the campaign is specifically designed around what suits your brand best. It can be sent to as many candidates as you want, and include the most relevant information. It may take a little longer in terms of design, but if brand exposure and the ability to deliver your vacancy straight into candidates’ inboxes are of paramount importance, a targeted email campaign may well be for you.
How long does it last?
They’re usually delivered on an ad-hoc basis, so the frequency depends on your own requirements.
Perfect for?
Roles and brands that need maximum exposure.
What does Reed.co.uk offer?
A number of different options, including Quick Shots, which send details of your vacancy to anywhere up to the 500 best-matching candidates, Solus Emails, branded to your own design and sent to a maximum of 10,000 jobseekers, and Candidate Newsletters, which feature your logo in an email sent out to anywhere up to one million candidates.
4. Branding
If you’re looking to get your company out there in front of the largest audience possible, and increase the number of visits to your vacancy, you should consider branding.
Offered in a variety of shapes and sizes, each job board has different ways to increase exposure, but they all have one thing in common – putting your brand front and centre.
And whether it’s a logo on the homepage or banners at the top of job listings pages, putting your company alongside some household names within your field not only increases the visibility of your vacancies, it also builds a buzz around your brand.
How long does it last?
At least a week, in most cases.
Perfect for?
Putting the brand front and centre; recruiters who have a number of roles available
What does Reed.co.uk offer?
Logos on the homepage, on individual sector pages and in particular locations.
5. Recruiter Profiles
Finally, if a job posting isn’t quite enough to sell all the benefits of your business, a recruiter profile could be a great option.
They allow you to build your own featured page or section on a job site and target your desired candidate audience with customisable messaging. Higher end options can include videos to profile the company and its vacancies, and function as a mini-site to house all information regarding your recruitment.
However, it’s worth bearing in mind that recruiter profiles usually run in conjunction with job adverts, complimenting them by increasing applications to all available vacancies.
How long does it last?
Can be indefinite, depending on which product you go for.
Perfect for?
Recruiters who advertise roles on an ongoing basis.
What does Reed.co.uk offer?
There are three options, depending on your budget: Silver (one page profile), Gold (multiple pages/videos allowed) and Bespoke (fully customisable HTML content). To find out more about recruiter profiles, contact your Account Manager today.
Ready to start hiring?
