The following job is no longer available:
Website Marketing Executive

Website Marketing Executive

Posted 4 April by LSL Property Services plc Featured Ended

LSL Property Services Plc is one of the leading residential property services providers within the UK. With major brands under its umbrella including Your Move, Reeds Rains, e-surv, First Complete and Marsh & Parsons amongst others, we are a nationally recognised business and one of the UK’s most innovative and award winning property services providers.

We are looking to recuit an experienced Website Marketing Executive into out York office

In this role you will support the Website Marketing Manager in delivering the digital marketing activities for the Your Move and Reeds Rains brands for both network and franchise branches. You will also support the SEO Manager and Graphic Designer by providing insight, data and implementation support to deliver meaningful changes to the Your Move and Reeds Rains websites. There will also be regular reporting, data and insight to support the Website Marketing Team (and wider Marketing team as required).

Main Accountabilities

Digital Marketing

  • Manage and ultimately improve the performance of paid search and remarketing campaigns by owning the media agency relationship
  • Contribute to the performance of natural search by developing content as required by the SEO Manager

Analysis

  • Manage dashboards and reports to track digital marketing campaigns and website performance including routine reports (weekly / monthly)
  • Provide detailed monthly and quarterly results overviews to management
  • Perform traffic analysis and identify customer journeys, trends and opportunities for Your Move and Reeds Rains using GA and other analytics tools, e.g. Hotjar
  • Analyse user response, web site conversions and feature usage and make recommendations for improvements
  • Stay abreast of current trends and best practices in marketing analysis and tools/techniques

Website Change Management

  • Keeping information up to date on the websites as required (e.g. Spanish properties, mortgage deals)
  • Work with ticketing database to manage 3rd party developer changes as required
  • Website testing as required

Knowledge and Expertise

Essential:

  • Strong proficiency in Microsoft Word, PowerPoint and Excel
  • Solid understanding of web analytics implementation throughout websites and applications, and performing quality checks to ensure tracking and reporting is correct
  • Working knowledge of content management systems
  • Strong internal and external customer service skills
  • Extreme attention to details and outstanding organisational skills
  • Self-starter, highly motivated to excel with minimal supervision
  • Demonstrated understanding of digital marketing principles

Required Experience

Essential:

  • Excellent working knowledge of Google Analytics
  • Minimum 2+ years of digital marketing experience

Desirable:

  • Serviced multiple sites and internal customers previously
  • Professional Marketing qualification or be working towards a professional Marketing qualification

Reference: 34829490

Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Report this job