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Website Engagement Executive

Website Engagement Executive

Posted 12 July by Experian Limited Featured Ended

The Website Engagement Executive position will be part of the Experian Consumer Services (ECS) Optimisation and Customer Experience team that is responsible for the management and delivery of a seamless and best-in-class customer journey for all public-facing pages that sit across

We are looking for a talented Website Engagement Executive to help ensure Experian.co.uk site content is best-in-class, to deliver projects that will improve site experience and to ensure all functionality updates are executed across all ECS products. The Website Engagement Executive will ensure that we champion the consumer, implement best CX practise and work with stakeholders to continually grow our website as our business grows.

The position will report into a Marketing Manager and work within the overall ECS Marketing Team who deliver new customer growth, revenue growth and increased awareness of the Experian consumer brand.

Essential Duties and Responsibilities

  • Manage the http://consumer website and customer journey, including content updates, redesigns and site audits.

  • Work with the on-site team to deliver website changes, whilst securing appropriate approvals.

  • Collaborate with the UX/UI and Product teams to deliver a seamless onsite experience that aligns with the product roadmap.

  • Provide the right insights to the content team to refresh, develop and improve content on our site, ensuring it is timely and relevant for our visitor base.

  • Deliver regular information to the Content team about the performance of webpages, highlighting engagement KPI's, user testing feedback and heatmap insights.

  • Take into account SEO insights to website changes and updates, working closely with the SEO Manager to deliver onsite optimisations and quarterly campaigns.

  • Ensure all paid traffic is landing on the most appropriate landing pages to support customer conversion, engagement and education.

  • Conduct customer journey reviews across all acquisition journeys and channels to identify key areas of improvement.

  • Use data (qualitative and quantitative), latest innovations and industry best practice to identify opportunities for developing and improving the customer experience.

  • Work closely with the Optimisation team to feedback onsite customer struggles and support with testing ideation.

  • Deliver large onsite projects against our monthly/quarterly plans, ensuring progress is consistently reported and all stakeholders are aware of project statuses.

  • Report on and own the conversion and engagement website KPI's that are aligned to the wider business goals and strategy.

Who are we looking for?

  • Proven experience in a digital marketing or online customer experience role.

  • Strong understanding of best practise CX methodologies (research & analytics) and translating these into actionable insight.

  • Proven knowledge of market trends, SEO, the online landscape, digital marketing channels and marketing strategies.

  • Mindset to continuously improve site content, adopting a test and learn approach.

  • Capable of managing multiple projects and prioritising appropriately.

  • Experience of working with an analytics tool (preferably Google Analytics) and session replay tool (preferably SessionCam).

  • Demonstrated ability to deliver projects from end-to-end.

  • Confident and effective communication skills.

  • Be passionate about the optimisation of websites and online user journeys.

This is a fantastic opportunity to develop your online User / Customer Experience career in a leading global FTSE 100 company, in a role that will allow fast-track personal development and growth. We are looking for a digital marketer, looking for that next step in their career.

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Required skills

  • Website & Optimisation

Reference: 35617693

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