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Web Insights Analyst

Web Insights Analyst

Posted 16 March by Browns Fashion Easy Apply Ended

Job Purpose:

The purpose of the Web Insights Analyst is to deliver insight to our growing Ecommerce team, and enable impactful decisions to drive business strategy and trade. The role will suit a candidate, who wants to have immediate impact and is looking for an exciting opportunity in a fast-paced entrepreneurial environment.

Duties & Responsibilities:

  • Translating data in raw format into digestible insights for business managers to use for actionable strategies across but not limited to trade, online marketing and product optimization.
  • Working with website analytical tools such as Google Analytics Premium and others as necessary.
  • Evolving our reporting repertoire and ensure that the accuracy of data and reports are at the highest quality of standards.
  • Providing insight into our website performance (page views, conversions, bounce rates, etc) including customer shopping behaviour on site and pathing information to make recommendations for improvement.
  • Providing analysis around (but not limited to) online marketing channels, customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
  • Working with the development team to scope out and implement tracking for new features.
  • Supporting the wider Ecommerce team on scoping and executing pieces of analysis and reporting.

Required Skills, Knowledge & Experience:

  • Must have excellent analytical and problem-solving skills.
  • Must have advanced expertise using Google Analytics Premium.
  • Must have advanced expertise using Excel.
  • Good technical knowledge and understanding of tracking systems and websites.
  • Previous online marketing experience, with understanding and exposure to the different marketing channels and how they affect each other.
  • Commercially focused and driven with the ability to work towards metrics.
  • Ability to work to deadlines in a fast-paced environment.
  • Highly confident in dealing with ambiguity and scoping work with keen attention to detail.
  • Excellent verbal and written communication skills.
  • Experience with SQL and Tableau would be a plus.
  • An understanding of fashion and luxury fashion in a retail environment would be a bonus.
  • The ideal candidate is likely to have a university degree with focus on mathematics and/or statistics.

Reference: 34700275

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