Web Analytics Manager - Adobe Analytics/Adobe Test & Target
My client is a renowned media organisation with an urgent requirement for a Web Analytics Manager. Based in their London office, you will be responsible for driving improvements to functionality and customer journeys to enhance conversion rates on all digital platforms. This is an excellent opportunity for a hands on self starter with experience of using A/B and MVT solutions.
- 3 month contract
- Competitive day rate
As the Web Analytics Manager, you will work closely with Digital Experience, Insight and Personalisation teams to develop an understanding of digital customer journeys and recommend optimisation tools. You will manage the process ensuring all appropriate tags and measures are in place, working closely with Developers and the Insight Team to achieve this. In addition, you will proactively identify Adobe Test and Target conflicts and put forward effective solutions to resolve them.
The successful candidate will have the following skills and experience:
- Experience of working with Adobe Analytics is essential
- Experience of using A/B and MVT solutions
- Evidence of leading digital optimisation projects
- Stakeholder management at senior level
- Experience of working with UX and design to set up tests
If you would like to be considered for this position, please apply to with an up to date version of your CV.