Web Analytics Analyst

Posted 8 January by Network IT
Web Analytics Analyst - Public Sector (inside IR35) £350 per day

My Public sector client has started a project to improve and replace the existing website.

As a result of this, the now require a Web Analytics Analyst to understand user behaviour on the current

website, but also the interaction between this site and a significant number of micro-sites that have been

developed by services.

Main responsibilities

You'll be:

• working with a multi-disciplinary team to understand user behaviour

• managing and maintaining the web analytics implementation across our range of websites

• ensuring consistent tracking, analysis and reporting of core website KPIs and define dashboard formats

as required

• providing insight in to online customer behaviour through analysis of customer journeys by segment and

source

• implementing and improving the experimental process by managing the implementation and analysis of

online experiments

• acting as an internal expert on Google analytics providing support and training to the wider organisation

to help develop a culture of data analysis

We work in an agile environment. You must be at ease with rapidly changing deadlines, workloads and

goals.

To be considered for the role of Web Analytics Manager , you will have the following:

• expertise in Google analytics - including setting up GA, filters, goals and dashboards and ownership of

implementation and tagging

• proven ability to identify and create actionable insights and work with the wider team to improve and

monitor the user experience

• excellent communication skills as you will be working directly with stakeholders across the organization

in addition to the Digital Team

• excellent analytical and problem solving skills

It is desirable that you have:

• previous experience of working in an agile project team

This is a 3 month contract initially. If you have the skills and experience, please apply immediately.

Reference: 33898860

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