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Web Analyst

Posted 6 March by Sky Betting and Gaming Featured Ended

Reporting into the Senior Onsite Analyst you will have a key role in influencing product development through the interpretation and communication of onsite behaviour. You will be responsible for effective measurement and analysis to inform decision making across product and commercial teams. This will include understanding the ways in which visitors and customers use and interact with these sites, monitoring the impact of new features and marketing messages, and making recommendations on how to maximise the opportunities they present. Working across the four gaming products you will focus on turning large datasets into concise, actionable insight where you will always think of the bigger picture.

Key Responsibilities

  • Use of Adobe Analytics and Content Square to provide reporting and conduct analysis resulting in actionable outputs
  • Extraction, analysis & interpretation of data to guide business decisions and product development
  • Producing pertinent business ready insight which is well-visualised for all levels of understanding and draws on several sources to provide actionable insights with clear value
  • Providing evidence for developments and suggesting and carrying out appropriate measurements of succes
  • Understanding and recommending improvements to key customer journeys and the customer experience overall
  • Work closely with multiple teams to ensure insight is provided in the appropriate context
  • Work with teams across the business to provide analytical mindset and to aid development of self-serve capabilities and skills
  • Encourage adoption of analytical mindset through demonstrations and coaching as well as more formal presentations
  • Provide an analytical voice to teams across the business
  • Interaction with colleagues at all levels of the business to present outcomes of insight
  • Support senior onsite analyst in ensuring internal awareness and enthusiasm for onsite analytics

Key Experience:

  • Understanding of website analytics software such as Adobe Analytics or Google Analytics
  • Advanced use of Microsoft Excel (highly desirable)
  • Ability to think logically and strategically
  • Understanding of relational databases and SQL (desirable)
  • Strong business acumen and the ability to see commercial opportunities
  • Attention to detail  (essential)
  • Analytical and report writing skills
  • Ability to work on many projects concurrently
  • Ability to work to tight deadlines
  • A curious and questioning approach
  • Willingness to learn and continuously improve
  • Strong written and oral communication skills
  • Confidence to challenge stakeholders at all levels
  • Good at building relationships with teams across the business
  • Previous experience within the online gaming industry is preferential
  • Mathematics or numerate degree, or relevant compensating experience
  • knowledge of analytics implementation, particularly Adobe Analytics (desirable)

Required skills

  • adobe analytics sql

Reference: 34620604

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