UK Marketing Manager

Posted 9 April by Costa Featured

UK Marketing Manager – Costa Express – Permanent – Loudwater

Role Details

This is a critical role in the development and implementation of UK marketing plans for Costa Express.  You will be accountable for planning, delivery and execution of marketing communications across the entire customer journey across both customer and trade spanning all channels. 

Responsibilities will include:

  • Implement an annual UK Marketing plan for Costa Express
  • Budget responsibility of £0.5m 
  • Responsible for end to end delivery of key projects or campaigns
  • Own relationships with key strategic partners to lead a joint programme of marketing projects with a focus in increasing Cups per Day
  • Deliver an effective communication programme
  • Continually gain and review customer insight to improve customer communications and commercial success
  • Responsibility for analysing performance of marketing campaigns
  • Build strong relationships with the Sales team gaining buy-ins to recommendations
  • Lead the NPD process from marketing, aligning with global teams and Technical Development to suggest and implement a robust 12 month innovation calendar

Who we are looking for

You will have the ability to think long term, bring fresh ideas and adapt at pace to a changing market place and have a strong generalist background, along with

  • Commercially astute
  • Creative, resilient, empathetic and diplomatic
  • Calm under pressure
  • Ability to positively challenge the status quo
  • Strong relationship builder
  • Self-motivated self-starter
  • Strong influencer
  • Strategic thinker

Skills and experience will include;

  • All round marketing experience of the whole marketing mix with an understanding of brand management
  • Understanding of strategic development and implementation of marketing communications
  • Good understanding of marketing through distributed retail operations
  • Good understanding of customer insight
  • Experience of managing marketing agencies and third parties

So bring us your unique blend, together with ambition and experience and in return we’ll give you a competitive salary, a yearly bonus, plenty of benefits and more coffee than you could dream of to enjoy in a supportive environment.

We’re Costa, the nation’s favourite coffee shop brand*, pouring our heart and soul into everything we do and creating moments to remember for our customers, our communities and for each other.  Together we turn sips into smiles, choices into opportunities and passions into careers.  Help us spread a little happiness!

*Independent survey of 5000 people published in December 2016 by Allegra Strategies. For further details see

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Reference: 34863009

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