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Trade Marketing Manager- Grocery

Posted 6 March by Randstad Sourceright Easy Apply Ended
Trade Marketing Manager - Grocery

For our client in Guildford, a well-known company in Health Care electronics, we are looking for a Trade Marketing Manager to join on a contract base.

You will be responsible for:

• Deliver profitable business growth, proactively identifying and implementing shopper-led insights and strategic opportunities in collaboration with category plans (Online & In-store)
• Be the ‘Face of the client’ with regular meetings at our key retailers head office
• Stakeholder engagement & management / contact matrix owner
• Develop, own & execute the rolling Local Shopper Activation Plan from vision to activation with excellence to include:
• Trigger, Active Evaluation, Consideration & Purchase at the heart of all planning
• Deliver best in class in-store displays & online content (syndicated across retailers), across multiple channels & customers in an Influencing, Informative & Interactive manner

Job Requirements
• Strong understanding of retail environment & key levers to influence shopper behaviour within retailers
• Online & instore Trade/Shopper Marketing experience (sales experience beneficial)
• Strong Project Management skills and a strategic thinker
• Analytical – able to identify & create a compelling story from data & insights
• Commercial skills in bringing brand plans to life
• Own investment strategy & budget, including monthly/ quarterly reconciliation & ROI
• Confident communicating with key business stakeholders (both internal & external)

Key performance indicators
• Sales target
• Category Share & growth
• ROI (pre & post analysis accuracy)
• Activation Plan completion & delivery
• Omni Channel brand impact (improving content, conversion, merchandising & communication)
• Delivery of projects on time & within budget
• 4.3*+ Ratings

Contract: 3 months rolling

Starting: As soon as possible

Location: Guildford

Reference: 34622432

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