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Trade Marketing Executive

Posted 22 March by Michael Page Marketing Easy Apply Ended

The role is responsible for supporting the development of a coherent channel and category strategy, and vision for the brands, helping to align shopper marketing insights and activities with the strategic direction of the business

Client Details

The client is a leading FMCG Business with global presence and an impressive portfolio of household favourite brands!. They are an incredibly collaborative, close-knit business and offer amazing opportunities for progression and international movement.

Description

The responsibilities will include:

  • Supporting the creation of a channel and category strategy & vision for the UK business;
  • Support and lead Sales and Marketing departments in the areas of business information, category management, channel visibility materials and trade presentations;
  • Initiate and manage category management projects with retailers;
  • Work on key strategic projects with retailers, aiming to influence purchasing behaviour, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
  • Identify and monitor competitors, researching market conditions
  • Perform ad hoc analyses, shopper research projects and trade communications
  • Independently develop and initiate space management projects

Profile

The ideal candidate will have:

  • Previous track record in coordinating and managing trade related activities with marketing and sales, supporting category development, NPD launches, delivering tools and presentation materials for customer meetings;
  • Track record in analysing market data, building insights, and utilising data systems, preferably IRI, Kantar and EPOS systems
  • Ability to demonstrate creativity in delivering shop-floor activities (e.g. promotions and POS) to add value in line with brand objectives
  • Ability to display initiative and interpersonal skills, and able to work with cross-functional groups across multiple levels of the organization to deliver results;
  • Track record of agency management, project management and brief writing
  • Track record in clearly articulating marketing strategies and goals to the sales organization to influence sales tactics and strategies;
  • High level of personal organisation

Fluent spoken and written English

Job Offer

There is a competitive package on offer + benefits.

Reference: 34746815

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