At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the upmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe. As a Therapy Area Communications Associate Director in Gaithersburg, MD or Cambridge, UK, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.
The Associate Director - INA Communications is accountable for building, enhancing and protecting the reputation of AstraZeneca’s pipeline and brands and for driving commercial success through impactful communications across external and internal audiences. This role focuses primarily on the Infection, Neuroscience and Autoimmunity (INA) Team and secondarily on the Respiratory team. INA portfolio priorities currently include Alzheimer’s disease, lupus, infection and mature brands. Respiratory priorities include pipeline and in-line medicines across asthma and COPD and including inhaled and biologic medicines.
The role is responsible for the development and execution of effective global communications strategies for designated disease area / assets / brands. You will develop and tell compelling stories to bring to life the science-led pipeline and life-changing medicines for this portfolio in a way that resonates with a wide range of key audiences including the medical community, academics and researchers, patients, partners, the financial community, media and employees.
You will be a key partner for the Global Brand and Product Teams and the Global Medicine Leads, working closely with Global Corporate Affairs corporate affairs colleagues, the regions, key markets and a broad mix of internal stakeholders across, Global Portfolio and Product Strategy (GPPS), Global Medicines Development (GMD), Investor Relations and science units.
Main Duties and Responsibilities:
- Accountable for identification of Corporate Affairs priorities within agreed INA and Respiratory portfolios and development of global communications strategy, planning, setting out and tracking KPIs for these priorities.
- Drive an integrated approach to milestones, news flow and activity planning to effectively maximise opportunities and prepare against potential issues. Opportunities include approvals, reimbursements, key data updates & publications, investment decisions, presence at medical congresses, competitor activity, news or changes in policy and regulatory environment. Scope of responsibility expands from Phase I through to commercialisation and loss of exclusivity.
- Develop and continually refresh a compelling narrative for priority brand/disease areas with clear messages and proof points to build awareness and confidence among key stakeholder groups.
- Develop impactful media relations strategies, working closely with science units, key markets and the Global Media Relations Team across financial, business, science, medical, trade and lay media.
- Lead the development of brand/disease area materials across channels (e.g. press releases, digital/social content, internal communications, multi stakeholder briefings, information for quarterly financial reporting, etc.). Accountable for effective editorial planning, content management and creatively leveraging channels across external and internal communications, working collaboratively with channel owners.
- Working with the Business Development and Partnering Communications Director, effectively manage related partnering activity milestones and development of press releases, statements, Q&As, stakeholder and internal communications as required.
- Set KPIs for global communications activity and work with other business units and markets to ensure successful local implementation. Consult on development of overall brand plans and share insights related to external landscape that may influence the development of brand strategy.
- Responsible for leading issues preparedness and management to protect brand and company reputation. Includes developing issue mitigation plans, scenario planning, appropriate training for key internal stakeholders and issues tracking. Ensure timely communications and alignment on issues across key internal stakeholder groups, including in markets.
- Develop and implement timely, impactful and content rich internal communications programmes for designated brands/disease areas to enhance employee engagement and brand awareness. Ensure compelling written and visual material are provided for global use internally.
- Provide leadership communication support to TA Head and/or Global brand leads, as required. Leads or oversee delivery of media and communications training as appropriate.
- Responsible for effective use of internal and external resources, including smart deployment of agency support through clear objectives, KPIs, continued strive for excellence and innovation in support of the designated brands/TA priorities.
- University graduate with a working knowledge of global Pharmaceutical market and innovative life sciences environment.
- Substantial experience of healthcare communications gained in-house at a leading multinational biopharma company or at a global agency, backed up by deep understanding of regulatory environment, compliance framework, and perspectives of key external stakeholders such as physicians, payers, patients. Global pharmaceutical product communications experience preferred.
- Established track-record of developing and delivering impactful, strategic and content rich communications programmes and proactive stakeholder management with demonstrable measures of success.
- Strong media relations and pharmaceutical communications channel experience, including in digital and social media.
- Excellent writing skills. Expertise in developing audience-relevant communications including translating scientific / technical content for a broad range of audiences
- Significant experience of leading issues management for global brands and disease areas.
- Strong proven leadership skills and collaborative behaviour required to establish ways of working and to drive successful delivery against strategy through a broad mix of internal and external stakeholders. Ability to work in a global environment including understanding of cultural differences. Ability to work as part of multi-functional teams.
- Proven capability to influence, counsel and coach senior leaders and teams across functions and geographical boundaries.
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