Supporter Acquisition Manager
Central London £43,000 - £50,000
We are delighted to be working with one of the most prestigious International Development Charities in the world. This leading international NGO are a household name, having helped the most vulnerable people in the world for many years and are currently looking to recruit a Supporter Acquisition Manager.
An exciting and varied role, the position exists to develop, grow and manage The Charity's UK Supporter Recruitment Programme; planning and implementing recruitment and welcome strategies that will meet their ambitious supporter acquisition targets.
You will be leading the Acquisition Team (4 people) at a very exciting time, as they aim to diversify their core income channels and embed a new approach to innovation. Your team will be responsible for managing the successful delivery of fundraising communications to the general public across SMS, telephone fundraising, outdoor, print and digital media, as well additional test channels planned for 2018.
You'll already have significant experience of leading and delivering successful supporter acquisition programmes across multiple marketing channels. In particular, you will have a proven track record of managing substantial above-the-line and digital campaigns, with a solid understanding of media planning and buying to drive return on investment. Knowledge of telephone fundraising and/or prize led products will be an advantage. You will have an entrepreneurial and innovative approach, with a proven track record in recognising and developing key opportunities for new supporter recruitment and engagement.
You will have successfully managed multiple projects and diverse project teams, managing substantial budgets whilst getting the best out of suppliers. You will have an excellent understanding of database marketing and segmentation, and the ability to present complex data to non-specialist audiences
Interested applicants should send their CV in the first instance.