Strategic Planner / Strategist

Posted 17 November by Benson Price Consultants Ltd
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Senior Strategy Planner

Brand Strategist

Brand marketing agency
Northampton

One of the UK’s leading retail shopper marketing agencies is looking for a Senior Strategy Planner / Brand Strategist, to lead the creation of insight-led marketing strategies for some of the best-known brands in the world

You will be responsible for developing the key strategic insight and the creative proposition for shopper and retail campaigns globally for the UK market. You therefore need to understand consumer behaviour, the shopper journey, the influence of digital and the increasingly non-linear path to purchase. Prime responsibility will be to build brilliant shopper strategies that lead to the delivery of inspirational creative and commercial results. To take briefs from clients, ask key questions, get to know their brands, align on objectives and understand the key factors that will impact on performance.

To identify and interpret actionable insights using data. Apply insights to develop and deliver meaningful and well-informed strategies for categories and brands and produce cohesive and intelligent plans to build successful campaigns

This is an ideal opportunity for an experienced Strategist or Strategic Planner to develop their career and join this ambitious and growing agency

You will need 5 + years as Strategic Planner, Brand Strategist or Marketing Strategist with a proven track record in building brand and marketing strategies within a retail marketing environment

Experience in developing data and insight led solutions with an interest in human behaviour, cultural and social trends and with a strategic, analytical and creative mind

You will need to be a confident presenter and some one who is able to influence and energise both colleagues and clients

This role is a Hybrid role with working from home and working form their impressive Northampton Head office

In addition to a competitive salary, there is an excellent benefits package including Company Bonus Scheme, Company Pension, Private Medical Insurance, Life Insurance, Income Protection for Long-Term Illnesses, Child Care Vouchers and excellent Holiday Entitlement

Required skills

  • Brand Management
  • Marketing Strategies
  • Retail Marketing
  • Strategy
  • Strategist

Reference: 44730424

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