Social Media Officer

Posted 6 March by Red Jacket Recruitment

Reports to: Assistant Head, Acquisition and Digital Marketing Team

Principal Responsibilities:

The role is to support the company’s communications strategy through the use of social media and any online medium. To be responsible for building the online community through the Company’s social media profiles including branded and non-branded channels. This is a public facing frontline role communicating key messages and managing reputational risk in a very public arena. The successful candidate will be required to 'hit the ground running’

Manage the execution, in collaboration with the Marketing Department, the content marketing strategy by:

Develop and manage the execution of engaging content across all owned social media properties and maintain a network of online influencers

  • Identify key influencers who could work alongside clients vision and business objectives
  • Own the weekly content calendar for all social media properties (Facebook, Instagram, Twitter, etc.)
  • To build and manage strong relationships with the relevant online influencers
  • To provide timely, engaging and consistent communications and content production across print, web and social media
  • Delivering insights about potential customers, existing customers, trending news, word of mouth trends, influencer trends, etc. that would be key topics for content production

Maintain a social media dashboard to assess risk and online brand reputation

  • Daily monitoring of social media activity, providing detailed weekly and monthly reports and analysis using online monitoring tools.
  • This post holder is also responsible for making sure that all posts are part of strategic priorities, aligned with the brand and on message
  • Responsible for identifying and managing risk across all our social channels and escalating through the appropriate process to ensure resolved
  • Check non-owned forums and social media and post comments/responses where appropriate

Required Skills, Qualifications & Experience

  • At least 2 years proven work experience in a Social Media or Content Marketing
  • Excellent writing skills; proven ability to produce high-quality, clear and persuasive written material
  • Ability to tailor writing to different audiences and according to different media (print, web, social)
  • Experience of working in a highly regulated, compliance financial sector industry
  • Attention to detail and proof-reading ability
  • Comprehensive understanding of branding and tone of voice
  • Extensive and demonstrated experience of working with and managing social media channels
  • Confidence in meetings and when offering communications advice to colleagues
  • Good organisational skills, able to 'multi-task’, with ability to meet tight deadlines
  • Ability to 'find the story’ and identify key messages
  • Proactive, and able to develop creative ideas
  • Ideally educated to degree level
  • Experience of web editing and CMS systems
  • Experience in Adobe Creative Suite


  • Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills;
  • Broad strategic analysis skill set complimented with a detail orientation
  • Knowledge of the veterinary/animal health and welfare sector
  • Willingness to occasionally travel when necessary

Required skills

  • Audience
  • BI
  • Facebook
  • Marketing Strategy
  • Social Media

Application questions

Do you have at least 2 years proven work experience in Social Media or Content Marketing?
Do you have experience of working in a highly regulated, compliance financial sector industry?
Do you have experience of web editing & CMS systems?
Do you have experience in Adobe Creative Suite?
Do you have knowledge of the veterinary/animal health & welfare sector?

Reference: 34620676

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