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Social Media Marketing Executive (Graduate)

Posted 26 February by Media Search Inc. Easy Apply Ended

Social Media Marketing Executive (Graduate)

London (City)

£25000+

My client… Uses content and events to show how to leverage the Internet of Things to create business opportunities putting together cutting edge conferences & industry specific publications. Due to the next phase growth a role has been created for a Social Media Exec.

Role background…This is a brand-new position that has been created to leverage the vast quantity of excellent content that the technology publication produces to position the client as a leader of their space using opportunities available through paid social media marketing.

Primary Responsibilities

  • Management and administration of social media properties.
  • Measurement, testing and reporting on social media activity
  • Assisting editorial team with content distribution
  • Lead generation/delegate acquisition through paid social media channels
  • Close collaboration with editorial teams
  • Delivering all our brand social media campaigns end to end - from briefing and concepts, to launch, optimising and post-campaign analysis
  • Delivering social media content calendars and plans to support broader marketing activity
  • Delivering all social media reporting
  • Championing the social community, engaging, interacting and delivering a first-class social experience for our customers online
  • Supporting events marketing team

Experience

  • 6-12 months’ experience in social media management
  • Understanding of web analytics (GA preferred)
  • Understands the role of paid media in social channels and how to track its impact
  • Is comfortable with reporting, data and numbers - you`re commercially savvy, comfortable tracking social sentiment, brand impact and ROI
  • Uses insight to inform marketing campaigns

Familiarity with Social Media tools - Hootsuite/TweetDeck/Manage Flitter/Sprout Social etc.

Required skills

  • Media Tools
  • Social Media Marketing
  • Web Analytics
  • Graduate Level
  • Media Marketing

Reference: 34555281

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