As theHead of Social Media you must develop social campaign strategies for client activations, eSports events, product launches and sales, working with external resources to provide regular social media content. You will work with client partners to maximise the reach of client messages and syncing with the in-house team to ensure global messaging.
Social Planning - Provide regular, bespoke quarterly plans and editorial calendars of upcoming content to clients for review, according to their specific needs and formats. Formats include Team Gantt, Sprinklr and HeyOrca. Plan budgets and social strategies for review.
Peer Review - Review marketing materials from social team and wider marketing team to ensure quality control and best practice is met, including social media copy, briefing documents, pitch presentations and eNewsletters.
Client Liaison - Regular contact with senior client stakeholders in a fast-paced environment. Collating their content seeking regular input at weekly and monthly calls to formulate and maintain their social media calendars on a variety of platforms. Work closely with Account Managers role to provide customer relationship support, often acting as a first point of contact for customers with regards to any queries, questions and escalations. Available to answer questions via email or Skype. Regular 1:1 conversations via telephone with clients to ensure continued trust in social management. International / overnight travel to client premises may be required.
Business Development - Assist with acquiring new customers through proposal writing and pitching, utilising existing processes and guidelines and setting up new ones in close collaboration with Account Managers. Work with the agency team to prepare presentations and assist in pursuing new clients. Available to assist the agency team in live pitches via telephone, Skype or in person. Occasional company travel required for BD initiatives.
Personnel Management - Line manage and coordinate a large team of social media coordinators, content writers, graphic designers, videographers and translators. Delegate tasks to team and ensure deadlines are adhered to and have weekly 121 meetings and quarterly appraisals to contribute to team personnel development and support. Work with Senior Managers to develop personnel HR processes.
You must have extensive and up-to-date knowledge of social media platforms, such as Facebook, Instagram, Twitter, LinkedIn etc and third party management software, be articulate and confident when dealing with senior stakeholders and clients and build effective relationships at all levels, highly creative with a degree (minimum) in Social / Marketing discipline.