Our client, a major retailer is looking for a Social Media Executive to fill an important role within the company that combines creative writing and commercial thinking to help drive the business forward and grow digital demand by increasing social following and engagement across all channels whilst raising the awareness and positive perception of the brand. Supporting the development and execution of a social media strategy, including paid advertising, relevant creative content, influencer marketing and blogger outreach.
Produce a seasonal social media strategy and plan to drive footfall, traffic, and revenue
Plan, produce copy and schedule the weekly social plan across all social channels
Develop and manage the influencer and outreach programme, building relationships and working on collaborations
Lead the planning, creation, distribution and analysis of all social media marketing channels
Create and brief in content through of relevant, engaging copy, sourcing of imagery a
Utilise video and aspirational photography content through all social channels
Community management across all social channels
Drive increased engagement and fan growth through paid social activity
Measure and report on social activity via Google analytics and social monitoring tools, learning from outcomes and behaviours to make suggestions for future content and to optimise spend against fan growth and post engagement.
Monitor and produce a weekly report on social, PR and influencer trends and competitor social activity
Conduct online research to understand seasonal trends, stay abreast of latest developments, social media trends and competitors, creating updates on industry best practices
Ensure all campaigns are customer centric and on brand
Manage and create content for the blog
The above is a broad definition of the job responsibilities it does not take into account every aspect of the job because of areas of flexibility which the jobholder may be required to perform
Experienced in managing social media platforms including Facebook, Twitter, Pinterest, Instagram and Youtube
Experience using social listening tools
Highly motivated, with the ability to work to a brief and meet tight deadlines under pressure.
Creative copywriting skills essential
Paid social media marketing experience essential (fan growth and engagement)
Editorial or creative content background desirable
Previous experience of writing for a blog or website is preferred, along with a keen interest in fashion.
Experience in the fashion industry desirable.
Ability to drive would be an advantage although not essential (some UK travel required)
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