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SOCIAL MEDIA & BRAND EDITOR

Posted 8 March by VASHI.com Easy Apply Featured Ended

VASHI.com

OVERVIEW

VASHI is seeking a multi-faceted social media and brand editor ready to take the next step in their career by bringing interdisciplinary experience to this exciting role. Working alongside a senior team, this is the perfect opportunity to activate a broad skill set and be part of a rapidly growing brand. The ideal candidate will be innovative, creative, organised and proactive with a love of copywriting and social media strategy. The Social Media & Brand Editor will be an integral part of the VASHI brand, marketing & communications team. Working closely with the Senior Brand & Communications Manager and the Creative Content Producer, the Social Media & Brand Editor is responsible for creating and managing the development and implementation of the company’s social media strategy and contributing to in-house brand copywriting.

RESPONSIBILITIES

SOCIAL MEDIA STRATEGY

  • Manage the development of the social media strategy, in line with short-term and long-term targets

? Manage the project budget and the timelines to deliver the social content plan

? Secure right involvement of senior stakeholders in the formulation of the strategy and in the implementation of the Social Media content plan

? Monitor progress using social media analytics

? Build relationships with relevant stakeholders whilst assisting and providing creative ideas on social media strategies

? Support the business with new social initiatives

? Identify and communicate trends through social media i.e. campaigns and events

SOCIAL MEDIA CALENDAR

  • Responsibility for social media calendar management

? Brainstorm standalone social media campaigns and storytelling content as well as larger ones supporting online brand awareness and sales

? Ensure all social content across all platforms reflects the aims and values of the brand

COMMUNITY MANAGEMENT

  • Create and publish engaging content to raise brand awareness, strengthen and clarify positioning and increase engagement and followership

? Identify and communicate trends through social media i.e. campaigns and events

? Answer directly to social media inquiries

? Assist in the management of global social communities, including brand campaign deployment

CONTENT CREATION

  • Assist in the management of social media content creation, including briefing of assets and formats for social (ie animations or cropping imagery) with the Creative Content Producer

? Assist in the creation of unique and engaging social and marketing/editorial content

? Work closely with the Creative Content Producer to monitor and track the engagement of social media content, evolving as need be for better results

COPYWRITING

  • Copywriting for all social media, and assisting with all copywriting across the brand as needed

? Liaise with any other content writers to ensure brand consistency

? Coordinate with marketing on relevant messaging for social communities

? All while adhering to the company's voice and brand guidelines.

REQUIREMENTS

  • Excellent written English; effective at copywriting in different styles and lengths.
  • Familiarity with Facebook, Instagram, Twitter, Snapchat, Pinterest and social media analytics
  • Exceptional communication, collaboration, relationship-building and influencing skills, with the ability to articulate messages clearly and with impact
  • Meticulous planner, experienced in prioritising and juggling multiple projects at the same time.
  • Strong communicator with the ability to keep stakeholders informed and on side.
  • Ability to think through problems to find appropriate solutions.
  • Knowledge of integrated marketing campaigns delivered across PR, social, digital marketing, partner marketing, and internal communications.
  • Results-oriented with the ability to think strategically and turn insights into initiatives.
  • Ability to work autonomously and build a channel up from inception.
  • Obsessive attention to detail and naturally organised.
  • A proven ability to work quickly and efficiently with accuracy and attention to detail
  • Ambitious, hardworking and with an impeccable work ethic

BONUS POINTS

  • Premium experience in fashion/jewellery/retail/e-commerce.
  • Proficiency with Adobe Suite (Photoshop, InDesign)
  • Graphic design, photography and/or video production background

Reference: 34114600

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