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Social Media Executive - Fast growing fitness brand

Social Media Executive - Fast growing fitness brand

Posted 13 June by Love Recruitment Limited
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Social Media Executive - Fast growing fitness brand

Based: Camberley

The Company:

A young, dynamic, fast-paced company in the fitness industry are looking for a Marketing Executive to join their team. With an ambitious expansion plan in place, this is an amazing opportunity for a driven and high performing individual who really wants to learn and make this role their own!

The Role:

The principal purpose of the Social Media Executive role is to support the Head of Marketing to manage the social media accounts for the various fitness clubs (gyms). This includes planning campaigns, managing club content and day to day management of all social channels.

This role requires an individual with good organisational skills and someone that can work on multiple projects at the same time.

Responsibilities:

  • Implement, monitor and report on all digital marketing campaigns including PPC, Adwords and Adsense. Also monitor SEO optimisation and suggest changes to improve this.
  • Writing and publishing all social media posts to maximise brand engagement.
  • Select, amend and publish imagery and articles for digital platforms.
  • Liaise with club management to ensure engaging content is created and posted.
  • Producing regular reports on content efficacy for content owners;
  • Using website, intranet and social media analytics to produce insights for HOM.
  • Managing the Group-wide content plan - ensuring it is up-to-date and contributors are submitting their content on time
  • Implement social advertising to generate new leads including ad creation and targeting.
  • Assign spend for social boosting and advertising
  • Create simple imagery and work with design agency for bigger projects.
  • Design, create and deploy marketing emails which will be sent to various different groups including members and potential members.
  • Update club websites ensuring all new stores are set up correctly and existing clubs are following brand standards.

The Ideal Candidate:

  • You are passionate about fitness - that is non-negotiable.
  • You are highly motivated, energetic and work well under pressure
  • Organised, proactive and can pick things up quickly
  • You are a brilliant communicator - written and verbal.
  • Experience in the fitness industry is advantageous but not essential.
  • You have strong digital marketing experience, especially when it comes to social media management - Facebook and Instagram.
  • You would describe yourself as at an intermediate or advanced level when it comes to Google AdWords and Google Analytics.
  • You have experience of running email CRM programmes. From the selection of the tools, defining the programmes and making those programmes come to life through content management and creativity.
  • You’ll be knowledgeable about how to introduce automation and technology to the department in order to improve efficiency and maximise speed of delivery.
  • Reliable and approachable.

Reference: 35374957

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