Red's are pleased to be working with our award winning client based in Ipswich, who are urgently looking for a Senior Search Strategist.
- Job purpose.
Summary of the main objectives of the job
To deliver high quality SEO campaigns for clients of all sizes, up to and including our largest and most technically challenging clients. Taking what can be complex client’s requirements and working autonomously to turn them into deliverable search campaigns while exhibiting excellent client management skills.
The role has an element of client facing work, as well as working directly with the client services team to deliver maximum ROI for clients.
- Position in the organisation.
Detail job in relation to immediate supervisors, peers, subordinates
Reporting into the Head of SEO working in a senior capacity within the team, this will include mentoring other members of the team. Will work closely with other search departments and client services and supporting the commercial team where required.
- Principle accountabilities.
Examples of key accountabilities of the role
—Responsibility for day to day delivery and management of large scale SEO accounts for our clients
—Suggesting possible future enhancements to both client projects and wider team processes with the support of the Head of SEO
—Support the search department’s workflow, deputising for senior staff when required
—Analyse trends and finding insights and actions in the large amounts of data at our disposal
—Support the client services function with client reporting, statistics and strategic opportunities where required
- Job dimensions.
Detail of behaviours and requirements of the role
—Be able to have direct and autonomous contact with clients of all levels and other stakeholders in order to answer questions, provide insight or analysis on complex technical and strategic elements.
—To prepare for and lead meetings independently in order to confidently represent the SEO service in front of existing and prospective clients up to board level
—To act with commercial awareness to improve both the services offered to, and potential billing for, their clients.
—Ability to independently evaluate, define and articulate the strategic direction of client accounts to both internal and external stakeholders
—Working independently to set personal deadlines and manage workflow in a fluid and dynamic way, while taking shared ownership and involvement with wider work planning
- Experiences and competencies.
Details of knowledge, skills and experience required of the role
—Ability to deliver successful creative and effective organic search campaigns in highly competitive markets.
—Extensive experience running organic search campaigns
—GAIC qualified and able to use analytical skills to perform in-depth technical and competitor audits
—Extensive SEO experience and all aspects that contribute to a successful SEO campaign
—Proficiency in Excel to the level of functions, formulas and tables
—Creative thinking when faced with a problem to identify the issues and suggest actions
—Understanding of marketing online, and the interplay between various disciplines
—Making creative suggestions for new content, functionality or potential areas to leverage both on & off site —In-depth use of analytics packages to monitor progress & identify trends
—Practical experience with a wide range of key SEO tools such as Screaming Frog / SEMRush / Google Tag Manager / aHrefs / Google Optimise
- Organic Search
- Senior Search
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