Senior Proposition Marketing Manager

Posted 3 April by Police Mutual

As a mutual, serving the needs of our Police and Military affinities through the Police Mutual and Forces Mutual brands, we take our responsibility to members seriously. What’s more, serving the markets we do, we understand that we simply cannot afford not to fulfil this purpose. 'Improving the lives’ of members is a simple thing to say, but it’s not something many companies find easy to demonstrate. For the Police Mutual Group, it’s the reason we exist.

We have an exciting opportunity for an experienced Senior Marketing Manager - Proposition Development to join our marketing department. The main purpose of the role is to gain a well-rounded, in-depth view of our members and their needs, use this insight to lead the development and articulation of the Police Mutual brand proposition, and to raise awareness of the Police Mutual brand both internally and externally helping to attract, retain and increase advocacy in the brand with current and potential members.

Within this role you will…

  • Lead, manage and develop a Marketing Manager
  • Work with the Head of Brand and Proposition to develop the overall brand proposition for Police Mutual Group brands
  • Work with the Head of Brand and Proposition to define the member experience for the Police Mutual Group brands
  • Work with the Insight Marketing Manager to develop insight that allows us to gain an in depth and accurate view of our members/customers to inform the development of propositions
  • Influence the business to enhance and develop their propositions to close any gaps and encourage continuous improvement
  • Assess the effectiveness of the propositions and messaging strategies in the marketplace and identify areas of improvement
  • Develop a proposition development funnel to support prioritisation process, to work within the existing change process and governance frameworks
  • Have a strong knowledge and understanding of all Police Mutual Group products, channels and processes

What we need from you…

  • Experience of leading the development of clear and compelling brand and customer value propositions
  • Experience in designing and embedding customer experience principles business wide in line with brand proposition
  • Experience in developing and delivering valuable insight that influences change within a business
  • Experienced leader with focus on managing and developing a team to get the best result
  • Strategic mindset with the ability to forward think and react tactically where required
  • Strong collaboration and facilitation skills - the ability to bring the right people together to achieve the desired outcome
  • Evidenced experience of influencing business change
  • Evidenced experience in influencing senior stakeholders
  • Evidenced experience in building strong business networks
  • Excellent written and verbal communication skills
  • Experience in evaluating and measuring customer impacts
  • Have a degree or higher qualification in Marketing and significant relevant experience

We provide a great working environment and offer a fantastic Employee Benefits package including; a competitive salary complemented by 27 days holiday (this increases with service) plus bank holidays; life assurance; private healthcare PLUS flexible benefits to suit your lifestyle, discounts on financial products and consumer goods.

Required skills

  • Marketing
  • Proposition
  • Proposition Development
  • Stakeholder Management
  • Customer Value

Reference: 34520434

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