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SENIOR PR MANAGER - video games

Posted 23 February by WayForward Easy Apply Ended

This multinational games publisher is looking to recruit a Senior PR Manager to be responsible for the development, promotion and implementation of PR plans for multi-format video game releases across its UK territories.

The job will involve:

  • Planning and developing PRstrategy for multi-format videogame releases in the UK.
  • Ensuring PR timelines, budgets, milestones, and deliverables meet deadlines.
  • Managing PR and Communications agencies and the distribution of press materials, EPKs, media packs etc.
  • Planning and management of UK PR events, including managing external events agencies.
  • Leading PR initiatives such as press trips, events, pitches promoting product via Specialist, Mainstream and Trade media.
  • PR campaign supervision including embargos, exclusives, cover deals and any other promotional opportunities.
  • Effective collaboration with cross-promotional partners and licensors, ensuring maximum efficiency and awareness is achieved.
  • Integrating PR and community plans; creating content and messaging for various social media platforms, leveraging influencers.
  • Analysis of effectiveness of PR channels through coverage and campaign reporting, including quantitative, qualitative and KPI assessments, Competitor analysis.
  • Line Management of a small team.

Skills and experience needed:

  • Substantial experience in PR management within the games, tech, media or entertainment industries.
  • Proven track record of several successful PR campaigns. Campaign experience should extend to a variety of different IPs, preferably including games, movies or other entertainment properties and licensed products from substantial entertainment and sports franchises.
  • Budget management experience for campaigns exceeding £150k.
  • Excellent communication skills; both written and verbal.
  • Previous experience of line management responsibility is preferable
  • Well organised, with strong administrational skills. Able to multi-task.
  • Strong negotiating and influencing skills at all levels.
  • Creative flair, with demonstrable examples of the management of creative, break-out campaigns that are recognised among the best in the industry.
  • PR agency experience would be beneficial.

For more jobs like this follow @WayForward_ on Twitter

Required skills

  • PR
  • games
  • entertainment
  • PR Manager
  • Senior PR

Reference: 34548420

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