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Senior PPC Manager - Gibraltar Based

Posted 4 October by Ladbrokes Coral Featured Ended

Role Purpose

The Senior PPC Manager is responsible for the delivery of the overall strategy for Sportsbook PPC for both the Ladbrokes and Coral brands. This role will plan, deliver and evaluate the current and future PPC strategies for both brands, to ensure we gain maximum penetration and ROI for the budget invested in these channels.

The Senior PPC Manager will work in the Marketing department and report into the Director of Marketing.

Key Responsibilities

  • Daily management of all PPC Sportsbook campaigns to ensure performance is optimised, utilising all available reports and technologies whilst ensuring a high quality delivery at all times staying ahead of our competitors through continuous improvement
  • Manage and collaborate with our PPC agency to ensure their team in London is fully engaged and have a clear view of our brands’ strategy and key KPIs
  • Be accountable for the implementation and analysis from the Visual IQ Attribution tool and delivering any recommendations outputted from this tool
  • Lead, develop and grow the PPC Sportsbook department to achieve set monthly CPA goals and ROI KPIs by delegating appropriate tasks and making sure that the PPC Executives are being optimally utilised
  • Provide leadership and direction to the team cultivating a culture where continuous improvement is embraced and under-performance effectively managed/resolved
  • Provide development, coaching, objectives and goal setting, performance management and other people policies as required from time to time; ensure team is motivated, productive and fully compliant with all regulations and legislation
  • Optimise keyword portfolio through A/B and multivariate testing with ad copy, landing pages, bidding strategies and negative keywords to maximise the ROI of our PPC investment
  • Perform keyword research and ad copywriting in coordination with business objectives to optimise existing content and discover new opportunities
  • Supply and present a clear and consolidated view on performance, including weekly and monthly reports for the Director of Marketing and the MD of Sports Brands
  • Produce spend forecasts, FTD projections and budgets on a weekly, monthly and annual basis in line with the finance team’s ROI objectives
  • Liaise with our account manager at Google to ensure that we are utilising the latest innovations and research within Ladbrokes and Coral campaigns
  • Drive the analysis roadmap around attribution and ensure learnings taken from this research are inputted in our budgetary decisions
  • Take a stakeholder role in the on-site tracking tags, their benefits to the business and performance of these tags in the overall Coral product
  • Work with the CRM team to ensure the on-boarding and early-lifecycle journeys for your campaigns are reducing churn and increasing the overall life-time value of the customers acquired through your campaigns
  • Develop the look and feel of Ladbrokes and Coral paid search footprint, working with the brand and design teams to ensure that all creative meets our brand guideline requirements
  • Work with the compliance team to meet the advertising standards of the Ladbrokes Coral Group and to prevent any breaches of advertising regulations
  • Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working

Qualifications and Educational Requirements

  • Previous experience managing digital marketing campaigns either within an agency or on operator side
  • Experience of managing 3rd party digital marketing agencies
  • A strong knowledge of AdWords, Bing Ads and Double Click
  • A strong understanding of the principles of attribution and reporting on attribution models
  • Good working experience using Google Analytics
  • Ability to prioritise and manage multiple projects at once with strong project management skills
  • Ability to communicate with and influence people at all levels of the business
  • Ability to work to strict deadlines and in a pressurised environment

Required skills

  • Digital Marketing
  • Marketing
  • Marketing Campaigns
  • PPC
  • Manager

Reference: 33465079

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