Senior PPC Executive

Central Employment are working in partnership with a leading digital performance specialist, with the appoint of a Senior PPC Executive.

Main Duties & Responsibilities

• Managing, developing & executing strategy primarily for paid search and also for retargeting across display & social networks.
• Utilizing & identifying technology or tools like bid management software or AdWords scripts to drive overall performance & scaling activity.
• Constantly looking for new opportunities within paid search & other channels to help drive performance. Identifying key tests, using a data-centric approach to inform decision making & scaling winners.
• Continual optimization of paid search campaigns through on-going campaign refinement via search query analysis, ad copy testing & optimization etc.
• Ownership of tracking & attribution across marketing channels to help inform budget and progress towards hitting targets/goals.
• Creating & managing all reporting across channels for key KPIs. Feeding back weekly & monthly insights to senior management.
• Providing thought leadership across paid search and digital marketing for the business.

Experience & Skills - Required

• 2 to 3 years’ experience managing large scale paid search campaigns (either agency or client side).
• Experience using bid management software like Marin, Kenshoo, Adobe Media Optimizer or DoubleClick Search to manage paid search campaigns.
• Expert knowledge of Google AdWords & Bing Ads. Strong knowledge of Facebook Ads & programmatic display.
• Expert use of Excel
• Strong knowledge of Google Analytics
• Knowledge of tracking & attribution technologies.
• Analytical & data-driven individual
• Excellent communication skills
• Keeping up to date with industry trends, new technologies and processes.
• Google AdWords certification.

Experience & Skills - Desirable

• Experience of managing paid search campaigns within the digital services sector
• Experience of managing Facebook Ads or programmatic display across display exchanges.
• Experience managing dynamic remarketing campaigns via Criteo / AdRoll / Google Display Network or other providers.
• Google Analytics Individual Qualification
• Experience using AdWords Scripts or VBA for campaign management & reporting.