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Senior PPC Executive

Posted 9 March by Agenda Digital & Creative Easy Apply Ended

The Responsibilities:

  • Building out bespoke PPC and Shopping campaigns, including: campaign structures, keywords, ads, ad extensions, tracking implementation, audience research and implementation.
  • Daily management of PPC and Shopping campaigns including pacing, bid optimisation and testing to improve performance.
  • Responsible for building and ongoing management of reporting and analysis -weekly & monthly for all major metrics, goals tracking and revenue tracking.
  • Support the creation of in-depth analysis and identify trends & opportunities.
  • Support the biddable media manager in the development and implementation of the global Biddable Media strategy.
  • Ownership of testing plan. Responsible for generating testing ideas, executing platform tests and reporting on results.
  • Develop automated systems/tools and processes to ensure efficiencies across channels.
  • Comfortable liaising with key partners, keeping up to date with biddable landscape and latest tech.
  • Constant research into popular culture, to ensure awareness of new and developing platforms.
  • Flexible attitude, appreciate that the competitive landscape is constantly evolving and able to adapt approach accordingly.

The Person:

  • The ideal candidate would have 1-3 year’s experience in Paid Search preferably agency side or with a specialist in-house team.
  • You will be able to demonstrate strong experience driving results through Google Shopping.
  • Excellent working knowledge of Paid Search platforms – Google Adwords, Bing, Doubleclick Search & tools such as Adwords editor.
  • Experience working with Google and Analytics and Doubleclick or other tracking tools.
  • Capabilities with AdWords scripts, Big Query and SQL beneficial

Reference: 34644754

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