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Senior Marketing Officer (Distance Learning Unit)

Senior Marketing Officer (Distance Learning Unit)

Posted 23 November 2020 by De Montfort University Leicester

Are you passionate about the possibilities of distance learning education? Are you looking for a challenge in the next step of your career journey? Then come and join us as Senior Marketing Officer (Distance Learning). In this position you will play an important role in influencing the next stage of our journey in distance learning provision.

Building on the success of our existing distance learning provision, we are creating a dedicated distance learning unit that will play a leadership role in leading and supporting the expansion of our provision. This is one of nine posts that we are presently advertising in this recruitment round.

De Montfort University (DMU) is an ambitious and thriving University located within the historical and cosmopolitan city of Leicester. Our state-of-the-art campus is host to a diverse body of over 20,000 students. The University is one of the most popular in the UK and is committed to providing a sector-leading student experience.

The department

Based in our new Distance Learning Unit, you will be part of the Directorate of Marketing and Communications and will lead the delivery of marketing activities relating to the University’s distance learning provision in order to establish a strong brand presence in the UK, EU and International markets, to meet recruitment targets.

The role

You will be responsible for creating and developing marketing content, including writing and overseeing production of all marketing collateral, in print and digital for its portfolio of courses in both domestic, EU and overseas markets. You will have experience of designing high quality digital media content and an understanding of the methods and techniques that are of relevance to the marketing of distance learning provision.

Working closely with academic colleagues and members of the Marketing, International and Admissions teams, you will coordinate the creation of written and web content relating to our distance learning courses. You will manage several key stakeholders from across the University and externally with appropriate bodies and institutions, where appropriate, to enhance the profile of the Distance Learning Unit.

The person

You will be comfortable in a highly competitive, target-led environment. You will be an excellent communicator with strong organisational skills and will take a proactive approach to identifying innovative content that is attractive to potential students.

Interview date is presently scheduled for 11 February 2021

Please note that due to the current Coronavirus pandemic and social distancing measures, the interviews for this role are likely to be conducted remotely using Microsoft Teams

What's next?

Can you see yourself in this role? We want to hear from you!! To submit an application, visit the DMU careers site to submit a full application. To ensure you are successful, please detail how you meet the criteria specified within the job description and person specification.

** Please note CV submitted via a job board will not be considered as an application**

Closing date: 10 January 2020

Reference: 41424107

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