Senior marketing manager

Posted 11 October by Michael Page Digital
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Fantastic opportunity for a marketing manager to build out the demand generation function of a top UK firm. This a newly created role in a well established marketing team.

Client Details

A consulting, transformation and digital services firm.

Description

  • Working with key stakeholders to develop and implement compelling strategies and plans to drive new customer acquisition.
  • Driving demand generation for CX client value propositions, measuring and reporting on pipeline generation and ROI, continuously improving quality of leads whilst optimizing cost per lead
  • Developing & Delivering targeted campaigns across digital and other marketing channels as appropriate to audiences
  • Able to understand and interpret product research, competitive intelligence and market testing insights in order to articulate compelling and differentiated proposition messaging
  • Maintaining a consistent alignment to customer centric marketing using buying center mapping, demand mapping, persona development, customer journey mapping and continuous feedback approaches to hone and refine positioning

Profile

  • Understanding of the sales funnel, product and marketing principles to build nurture networks and acquire new customers
  • Solid B2B experience ideally gained across a number of industries
  • Solid understanding of marketing principles and their application in the customer journey and lifecycle
  • Excellent multi-channel marketing and content creation skills
  • Strong organisational, project management and planning skills, strong people, collaboration and interpersonal skills
  • Strong copywriting, proofreading, written and personal communications skills
  • A Proficient user of CRM and marketing automation platforms and an understanding of buying center and demand mapping for marketing purposes
  • Wide ranging marketing role where the holder is both a thinker and a doer
  • Growth mindset and invests time in personal and professional development
  • Data-focused and analytical by nature and know what to look for in the data to continually optimise your campaigns.

Job Offer

Remote working

Competitive salary and package

Reference: 44334488

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