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Senior Marketing Manager

Posted 8 October by IQPC
£10,000 - £50,000 per annum
London , South East England

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The Company

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences; our large scale conferences are market leading "must attend" events for their respective industries.

The role

This is an exciting opportunity for an experienced conference marketer to join a rapidly expanding business. As a Senior Marketing Manager working on the exchange conference portfolio, you will be responsible for the strategic planning, design, implementation and execution of innovative international campaigns, deploying online and offline direct marketing campaigns. You have experience in creating and delivering targeted, innovative strategies that show a clear return on investment. This role needs a pragmatic, dynamic and creative individual with excellent communication skills.

Specifically, the role involves:

  • Conducting detailed response analysis and formulating targeted marketing strategies

  • Creating and executing innovative integrated marketing plans to promote international conferences

  • Responsibility for marketing budgets and all marketing campaign financials

  • Forging long-term marketing partnerships with associations and publications

  • Using a full range of online marketing tactics, including social media, online PR & SEO

  • Managing and developing the websites and other new media opportunities

  • Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques

  • Establishment of effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts

  • Data management: managing internal data processes, list build strategies and sourcing new and innovative data

  • Formulating communications strategies, including writing of promotional copy

  • Establishing close working relationships with vendors

  • Working closely with other internal departments to achieve project objectives

  • Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budget

  • Assisting in the development and implementation of marketing strategies to meet agreed event strategic objectives

  • Evaluating customer research, market conditions, competitor data and produce an effective and engaging marketing plan

  • Overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion and measure campaign effectiveness

Required skills and competencies

  • Educated to degree level 2:1 or equivalent

  • Proven track record in marketing, 4+ years experience, ideally gained within b2b publishing, conferences or exhibitions

  • Exceptional interpersonal skills and a true team-player

  • Excellent communicator, verbal and written

  • Creative problem-solver, effective decision maker

  • Outstanding time management skills and ability to prioritise a workload

  • Ability to work independently under tight deadlines within budget

  • A good understanding of web based marketing and databases

  • Self-driven, results-oriented, with a positive outlook

  • Keen for new experiences, responsibility and accountability

  • Foreign languages and knowledge of international markets an advantage


To enable you to achieve your potential, extensive and on-going training is provided, inclusive of an initial 3-month induction and training plan followed by advanced technical development.

A great opportunity to progress your career in a dynamic, international environment. The successful candidate will be rewarded with genuine opportunities for career progression and a competitive basic salary.

The brightest talent is highly rewarded and quickly promoted within IQPC.

The role offers a highly competitive salary, bonus schemes and benefits. We can offer a great working culture, with monthly socials, regular incentives and ongoing career development.

Based outside of London Victoria station, we are in an ideal office location with a number of transport links. Flexible and remote working are also options.

Reference: 44319532

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