Senior Marketing Manager

Posted 23 February by Brandgaard Recruitment Limited

Senior Marketing Manager, Events, London, £45k + bonus

This is an exciting chance to join a market leading media business providing its clients with premium news; analysis; data; insights and market intelligence.

We are seeking a Senior Marketing Manager to focus on the companies corporate events. The role holder will work closely with Event Sales and Content teams and their stakeholders to deliver high quality, commercially successful events for a range of brands. You must have strong experience and skills managing digital and offline channels and be comfortable using marketing technology and understanding related data and processes.

This is a fast moving, entrepreneurial group and you’ll need to balance taking a lead on activity with rolling your sleeves up and helping to deliver it. We are a friendly, non-hierarchical group and need a Senior Marketing Manager who is confident building new relationships and who enjoys working with a wide variety of stakeholders. You must have a highly collaborative, proactive style and love learning new things and dealing with change.

The role is based in central London, but occasional European and Worldwide travel will be required to support the events.

Key responsibilities:

Day to day you’ll be working closely with other events specialists across the group both in the same office and remotely, to bring together high quality large events. You’ll typically be the marketing lead on these events, ensuring appropriate plans are in place to deliver the event’s objectives on time and budget. You’ll be expected to personally deliver much of the activity. You'll have access to in-house specialists in digital development and analytics and you’ll need to collaborate with these colleagues to provide a seamless, efficient service to the business.

You’ll need to use a range of communication tools to work with colleagues in other offices, and you’ll need good project management skills to deliver work with many moving parts. You’ll be expected to put processes in place to measure the effectiveness of all marketing activity you carry out and build business cases for further investment.

You’ll work with event managers onsite at events to make sure everything goes smoothly and our events deliver what they promise. Whilst you’ll be focussed on events you will occasionally be asked to help other marketers when we’re particularly busy, so this role gives plenty of opportunity to expand.

Required experience, skills and behaviours:

• Solid experience as a marketing manager or senior marketing manager delivering a high volume of effective marketing activity across channels.
• Experience marketing large events and conferences
• Proactive self-starter.
• Results driven, commercial mindset.
• Good understanding and experience of using marketing technology - CRM and email broadcast tools in particular.
• Deep experience using a range of common digital and offline channels including email, SEO, PPC, social media, PR, brochures and other event collateral - ability to demonstrate how you’ve designed and implemented multi-channel campaigns to deliver good results.
• Confident working with senior internal and external stakeholders including high value clients.
• Knowledge of how to design tracking and reports with feedback cycles to ensure activity is measurable and insights are actionable.
• Skills to write good quality marketing copy.
• Good attention to detail and time management.

Desirable experience and skills:

• Experience targeting senior executives in a B2B context
• Experience using Salesforce for CRM - taking responsibility for data and business processes from a marketing perspective and getting value out of the system.
• Experience using Marketo or similar enterprise level marketing automation tool.
• Experience managing direct and dotted line reports when working in agile project-focussed environments.

For more information on the exciting Marketing manager position please contact Ross Brander at Brandgaard Recruitment

Required skills

  • Digital Marketing
  • Event Management
  • Marketing
  • Marketing Campaigns
  • Project Management

Application questions

Do you have the right to work in the UK?
Do you have event marketing experience?

Reference: 40014123

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