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Senior Marketing Manager - Residential Team

Posted 7 February by CBRE Ltd Ended

Job Title: Senior Marketing Manager - Residential Team
Location: London

Role Purpose:

CBRE is recruiting for a driven, successful Senior Marketing Manager to join our busy Residential team. With our presence in the Residential market rapidly increasing, coupled with CBRE’s future growth plans we are looking for an outstanding performer, who has a minimum of 7 years’ previous experience in the property industry.

The key focus of this role is to drive marketing activity across the business, focused on maximising our global platform. The successful candidate will be dedicated to pushing the boundaries of our marketing activity, generating and executing brilliant new ideas, and driving sales through lead generation.

The position will be based in our Henrietta House office off Oxford Street, although this person will be expected to be flexible and able to work from other offices across London as required.

Key Responsibilities:

Team management

  • Running a team of 3 marketing executives to deliver against the marketing plan and business objectives

Business development

  • Maximise opportunities from the CBRE network through effective internal networking and communications
  • Generate and execute differentiated, market leading promotional ideas to drive sales through our CBRE network

International teams

  • Ensure connectivity and consistency with our global residential teams’ marketing output
  • Liaise with marketing leads in international teams to promote global campaigns

Brand

  • Act as brand guardian and ambassador for the residential brand
  • Create and update engaging promotional collateral

Lead generation

  • Responsibility for driving new leads into the business, using existing and new channels
  • Focus on digital activity, to include online advertising, portals, website and social media
  • SEO/PPC
  • Manage our external agency to monitor SEO and PPC campaigns for areas, developments and standalone campaigns
  • Work to improve our Google rankings. Ensure web listings and content pages are continually optimized

Email marketing

  • Oversee all email marketing produced and sent out by the marketing team via Campaign Logic

Social media

  • Oversee and control all social media platforms for CBRE Residential: Twitter, Facebook and Instagram

Events

  • Responsibility for key residential corporate events and sponsorships as well as assisting with some property launch events

Analysis and reporting

  • All corporate outreach activity to be documented in monthly dashboards including portals, website, enquiries and sales and lettings activity


Person Specification/Requirements

  • 7 years’ experience in a similar role
  • Prior marketing experience, ideally in residential-related field
  • Self-starter, able to work independently and proactively at all times
  • Confident and effective written and verbal communication across various levels of seniority and multiple teams/offices
  • Excellent attention to detail
  • Fast learner and ability to adapt to new information and deadlines quickly
  • Works well in a team
  • Manage time effectively while managing multiple priorities and projects concurrently
  • Flexible approach
  • Ambitious to further a career in marketing within the property industry
  • Education to degree standard or equivalent
  • Knowledge of PowerPoint, Excel, Word

Required skills

  • Business Development
  • Event Management
  • Lead Generation
  • Marketing
  • Marketing Manager

Reference: 34133088

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