Senior Marketing Manager - International

Posted 3 March by Pearson

Senior Marketing Manager - International


Learner at the heart

Pearson is a global education company that helps people around the world to make progress in their lives through learning. With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose. We are now transforming Pearson to accelerate our activity in digital learning, education services and emerging markets. This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.

Why we need you

We believe education is a vital force that can empower people, help them to reach their potential and contribute to more connected communities, all around the world. Our strength comes from our outstanding people; our strong relationships in the education world; our expertise in using technology to help people learn; our global footprint and local reach; and our position as a profitable, global company with a unifying sense of purpose.

About the job

This is an exciting new role to work with key international geographies to grow Pearson BTEC and Pearson Apprenticeships brand reach and engagement, marketing leads and revenues among key audience groups including schools, colleges, employers, higher education institutions, learners and parents, government and education leaders and stakeholders. Salary is between£40,000 to£50,000 pa (depends on experience).

Key Accountabilities

  • Develop and establish narrative and marketing assets for priority audiences in priority geographies to grow the awareness, perception and consideration for the Pearson BTEC brand internationally

  • Work closely with senior leaders in Pearson who are in discussion with governments, governmental bodies and 3rd party organisations e.g. TVET and DIT UK to ensure we are making the most of international networking and promotional opportunities and Pearson's leaders are supported with high quality content and messaging

  • Launch new BTEC suites at levels 2 and 3 and grow Pearson BTEC revenues in priority geographies.

  • Guide the geographies in the promotion of a wide range of career focused education products and services - including professional development training for teachers and student digital resources to drive monetisation

  • Promote engagement with employers through international employer forums and skills events to drive recognition, partnerships and revenues (including direct to consumer)

  • Grow international involvement in global Pearson BTEC initiatives including BTEC Works, BTEC Awards, the International Festival of Learning and the Festival of Education

  • Work in partnership with the geographies to create a rich content library of case studies for priority audiences. This includes the creation of employer case studies and promotional content to increase sales of digital resources and short courses etc.

Leadership and Management

  • Lead and inspire, influence and motivate individuals and prioritise coaching and staff development.

  • Be a marketing expert, advising other functions on marketing approaches.

Internal and External stakeholders

This is a mid-management role with a lot of senior interaction, which requires direct and cross-functional leadership abilities. Key stakeholders include (without being limited to):

  • Marketing Director (B&A)

  • International Director

  • Global marketing leads

  • Product teams and assessment teams

  • Regulatory and legal

  • External agencies

  • Internal design teams

  • UK SLT

  • Business Intelligence team

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.


The role will involve leading cross-functional meetings and also presenting from time to time to senior stakeholder groups. The successful candidate will need to demonstrate experience in:

? International Marketing, with examples of working with overseas teams to launch and establish a UK brand internationally.

? Growing social media followers and social engagement

? Excellent written and verbal communications skills

? Strong influencing and negotiation skills

? Project management skills

? Budget management

? Agency management

? People management


? 5 years’ marketing experience.

? Educated to degree level or equivalent, preferably in marketing or business

? Track record of successful performance in a marketing role

? Commercial, results driven, at ease with numbers and building spreadsheets and basic ROI models and gap analyses

? High level of enthusiasm and drive – used to self-start, inspire and motivate others

? Ability to build relationships and work collaboratively both internally and externally

? A desire to constantly stay abreast of new marketing techniques, tools and developments

? Ability to work under pressure, staying ahead of complex schedules

? A good working knowledge of Microsoft Office


? Good understanding of the UK education sector

Pearson competencies:

? Organisationally Agile Adapts quickly to new situations where roles and work are not clearly defined. Proactively seeks information to understand the reasons for change and adapts approach accordingly.

? Influences without Authority Conveys messages and clear outcomes to diverse audiences using the most effective channels in an easily understood, convincing and actionable manner. Identifies stakeholders, seeks input and actively listens to build support and identify best solutions.

? Prioritises and makes Effective Decisions</str

Reference: 39786115

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