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Senior Marketing Manager, Adtech, Digital Advertising, New York

Posted 31 March by Carrington Recruitment Solutions Ltd Easy Apply Ended

Senior Marketing Manager, Adtech, Digital Advertising, New York City

Senior Marketing Manager required to work within the Adtech space in New York City. Reporting to and working closely with the Head of Marketing you will manage the marketing team and day-to-day operations at the company’s NY offering across PR, events, data stories, content and sales tools. We take our brand and marketing really seriously and this new role comes at an exciting time as they continue to grow and expand their global marketing and design teams.

As one of the primary brand guardians you will manage activity across all of the company’s marketing streams (Sales, Materials, PR, events, reactive, analytical and internal) supported by the PR and Creative agencies. Creativity, their Search Insights and commercial awareness is at heart of everything they do.

Role includes day-to-day management of 1 x marketing manager and 1 x designer. Further team expansion planned for the rest of the year.

KEY RESPONSIBILITIES

  • Project manage the marketing team to lead projects from conception to execution ?
  • Build stand-out and thought provoking marketing collateral (both online and offline) to drive new product awareness, new targeting capabilities, creation of insights infographics or audience profiles ?
  • Work closely with the analytics department to deliver marketing trends, insights and white papers to power lead-generation and brand awareness activity ?
  • Assist the Head of Marketing with managing PR activity our agency. This includes steering insight-led stories, thought leadership and speaking opportunities. ?
  • Lead the company’s event and social activity across Mobile World Congress, Cannes and Dmexco and IAB events and ATS London & Paris ?
  • Work on paid media strategy to support brand awareness and content activity ?
  • With the sales team and Trade marketing executive, manage a calendar of ?agency workshops, sessions and branding activations across the media agency ?landscape ?
  • Support global offices with internal marketing initiatives including Christmas trips ?abroad /internal awards ?
  • Create a monthly report of how the effectiveness of marketing activity has helped ?drive new business, opportunities and awareness - evidence of adding to the bottom line. ?

Essential requirements

  • At least 3 years experience in a marketing role in media or advertising (a must) ?
  • Strong communication and grammar skills ?
  • Strong knowledge of PR and media trade journalists ?
  • Experience in project management ?
  • Strong commercial awareness and knowledge of how marketing drives sales ?
  • Desire to do marketing differently, building and maintaining a brand that stands ?out ?
  • Great at planning and obsessive with detail ?
  • Analytical mind and a passion for building stories through data ?
  • Passionate about social media and content ?
  • Proficiency in Excel, Word, Outlook and other MS Office programmes ?
  • Self- starter with the ability to work independently and prioritize with little oversight ?

Desirable

  • Background in working with a creative agency ?
  • Social media and blog experience ?
  • Enjoys working in an exciting, busy and dynamic environment ?
  • Interest in working in an entrepreneurial environment. ?
  • Self- starter with the ability to work independently and prioritize with little oversight ?

This is a great opportunity and salary is dependent upon experience. Apply now for more details.

Required skills

  • Digital Marketing
  • Adtech

Reference: 34221871

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