As the Senior Marketing Executive, you will have a direct impact on the marketing efforts of the company. We are looking for an individual with a great analytical mind, bright ideas, good commercial awareness and the ability to find ways to make the company stand out amongst our competitors. This is a full-on role with a large part to play in the development of the company. You will need to demonstrate strong organisational skills, great attention to detail, perseverance and drive to see our marketing efforts through to completion. It is vital you are passionate about travel, as everything you do in the role, will be related!
Direct & Trade Marketing
Implement fully integrated marketing campaigns designed to enhance awareness, promote data capture and/or lead generation, with both direct clients and the travel trade.
Oversee design and publication of all marketing material to support campaigns and activities including brochures.
Run and develop our regular marketing activity with clients and agents.
Maintaining branding and corporate identity in all marketing activities
To critically post-evaluate all marketing activity with view to continuously improving ROI and provide meaningful MI reporting
Work with the Marketing Manager to develop and oversee effective implementation of any digital / content marketing efforts
Work with the Marketing Manager to develop and oversee implementation of a new CRM system. Then actively develop its usage for effective marketing purposes and customer retention.
To work with the Product department to develop and nurture relationships with key suppliers to secure marketing and pricing opportunities and optimise supplier subvention of marketing activity
Maintain effective internal communications to ensure that all departments are kept informed of marketing campaigns and objectives.
Management of Digital Channels
Work with our digital marketing partners to ensure delivery of an effective Paid Search strategy, SEO and social media performance. Devise and implement strategies to drive online traffic to the company website and ensure web best practices are met.
Identify and implement ways to improve performance and achieve savings over the existing strategy including overseeing external agencies and freelancers.
Track website performance, conversion rates and optimisation and continually make improvements to the companies digital marketing channels.
The number 1 thing we look for is energy and enthusiasm. We want someone who will embrace what we are trying to achieve as a company and work hard to help us get there. You will find an ideal candidate list below.
Senior Marketing Executive
*Experience in a previous marketing role in the travel industry, with a minimum of 2 year's experience
*Ability to carry out all functions described in the job specification
*A creative mind with a wealth of ideas for ways to make the company stand out amongst its competitors, in its marketing efforts
*Outgoing personality with the ability to confidently meet and present the company to a wide range of people including suppliers, press, clients and the trade.
*An analytical mind with keen eye for numbers able to analyse statistics, details and trends.
*Proven track record in significantly improving the digital capability of an organisation.
*Commercially minded individual, with a drive to help the business grow
*Good eye for design and branding
*Strong organisational and time management skills
*Excellent attention to detail
*Proactivity and a great level of problem-solving ability
*Drive and determination to see marketing efforts through to completion
*A helpful attitude to assisting all members of the team and management
*A good geographical awareness of the world.
*A strong understanding of the products on offer
*Clear enthusiasm and passion for travel
*Flexibility and adaptability
My client is offering a competitive salary package from £30,000 to £33,000 dependent on experience.
To register your application for Senior Marketing Executive, please submit your CV by Clicking 'Apply' now
Due to the volume of applications received only candidates shortlisted will be contacted
- MARKETING EXECUTIVE
- DIGITAL MARKETING
- PARTNERSHIPS MARKETING
- SENIOR MARKETING EXECUTIVE
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