Senior Marketing Executive

Posted 22 January by Elliott Barton Recruitment

FANTASTIC MARKETING OPPORTUNITY.

Are you a Senior Marketing Executive who is now looking for your next career move to a growing Media business?Do you have experience of working on B2B magazines, websites and events?

Our client is a leading Media company who produce leading B2B magazines, websites and events. They are a fast-growing business who are now looking to add to their excellent marketing team.

They require a skilled Senior Marketing Executive to work on a number of key B2B brands.

Key Responsibilities:

  • Develop and execute creative marketing plans/campaigns for each brand in co-ordination with the head of marketing in order to achieve agreed targets
  • Multi-channel marketing to include: email/social media/on & off-line creative/web links/reciprocal web links
  • Develop a content marketing strategy - working with the Head of Marketing and Editorial teams to engage users and drive up attendance across the portfolios
    • ABC audit - management of the annual audits - working closely with all stakeholders: internal/bureau and the ABC to ensure timely submissions
  • Marketing campaigns and support for events/conferences/awards/exhibitions
  • Attendance of events across the 3 product portfolios - managing the exhibition stands, liaising with delegates - in the UK and overseas
  • Build, manage and update event websites.
  • Responsible for event collateral (design and print)
  • Work closely with sales teams and provide marketing support/guidance
  • Help develop routes to market to include digital marketing, social media activities, email, direct mail, SEM, telemarketing etc.

Desired Skills and Experience:

  • Marketing qualification desirable
  • Subscriptions, controlled circulation and events related work experience an advantage
  • Excellent copywriting skills
  • Understanding of the use of data
  • Experience of managing substantial budgets
  • B2B publishing experience desirable

This is a fabulous opportunity for someone looking to build on their Marketing experience and to work in an environment where there is autonomy and development opportunities.

Required skills

  • Circulation
  • Marketing
  • B2B Marketing

Reference: 34002814

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