Senior Marketing Automation Executive
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson’s global marketing organization leads on the marketing strategy for our business. By leveraging global centers of expertise in brand, research & insights, marketing excellence, creative services and digital, we will deliver an integrated, global-local approach that enables marketing to be a growth driver for Pearson.
OneDotCom will upgrade and rationalize Pearson’s global web presence to support the discovery and sales of our products and services. It will create a user-centred, globally consistent — yet localized — web experience for our customers and learners wherever they are.
Summary of Role:
The job holder will work with marketing and business teams across the local UK market as well as liaising with global team colleagues, to support marketing automation and email campaigns. They will ensure that best practice & brand guidelines are followed and ensure a commercially focused approach and help to drive maximum engagement from Pearson UK’s customers, with a view to increase lead generation, advocacy and loyalty.
Main activities / responsibilities:
Support theMarketing Automation & Social Media Manageron the implementation and management of email / marketing automation platforms, including Salesforce Marketing Cloud and Pardot
Take the initiative on the implementation of marketing automation journeys, advising UK Marketing teams on the strategy and approaches, pushing for continuous improvement and automation of campaigns
Support Pearson UK colleagues on filtering and audience selection for campaigns
Work to deliver best-in-class training on email marketing platforms, to including split testing, personalisation, automation and dynamic content functionality
Work with theEcommerce Product OwnerandMarketing Automation & Social Media Managerto optimise eCommerce cart abandonment, post purchase and welcome email programmes and drive revenue through continuous testing and improvement
Own the online form process, liaising with external supplier and internal stakeholders to maintain and develop compliant forms that ensure a smooth customer experience and maximises conversions
Ensure best practice is followed in the maintenance, accuracy and legality of email data lists, working with the marketing teams to run regular data cleansing and engagement campaigns. Work with data teams to ensure the integrity of automated data feeds
Be a leading voice for across email marketing platforms and processes for data privacy law adherence
Work with marketing teams across Pearson UK to achieve email marketing KPI targets (email open rates, conversion rate, etc.). Provide monthly and ad hoc reporting on email marketing activity to improve impact of UK campaigns.
Implement company-wide processes to ensure quality checkpoints are in place as part of the email deployment process, to check for content best practice, branding, deliverability, accessibility and a strong customer journey from the email. Liaise with marketing and design teams to constantly improve email templates, with a key focus on maximising conversion rates, best practice, branding and deliverability
Take the lead within the team on email deliverability and IP address management
Qualifications, experience and personal specification
This role requires specialist digital marketing knowledge and experience with a focus on measurement and optimisation. The job holder will work with a wide range of teams in a range of locations, and will have an important role to play in driving our evolution to a truly digital company.
As such, the role requires an energetic, creative and commercially minded individual with:
Understanding of marketing automation and demonstrable understanding of what makes an effective email campaign
Experience with web analytics systems (Google Analytics), as well as various other digital analytics tools
Knowledge of conversion rate optimisation
Excellent attention to detail and the ability to multi-task effectively
Ability to enthuse and motivate people
The ability to seek creative solutions to problems
The ability to engage with the values and vision of the organisation
The ability to manage third party agencies and suppliers
The ability to set and follow processes and procedures with a high level of attention to detail, but flex these processes and procedures when the market or situation changes.
The main focus of the role is to support the deployment of email campaigns and construction of automated programs and ensure that best practice approaches are followed. As such, we require an individual who shows
Attention to detail and accuracy in all work
Ability to pick up new systems rapidly, and follow processes systematically
Strong organisational skills
Strong analytical skills
Experience of email marketing / automation platforms (Pardot/Marketing Cloud)
Experience of digital marketing.
Knowledge of accessibility guidelines
Knowledge of using Adobe CQ and Adobe digital marketing cloud/suite
Good understanding of the UK education sector
Experience of adhering to a well-known UK or international brand.
Primary Location: GB-GB-Oxford
Work Locations: GB-Oxford-Jordan Hill Halley Court Jordan Hill Oxford OX2 8EJ
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jan 15, 2018
Job Unposting: Ongoing
Schedule: Full-time RegularReq ID: