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Senior Marketing Analyst

Posted 31 October 2017 by Harnham Ended

Senior Marketing Analyst
Technology
Boston
$100,000 - $120,000 + benefits

Do you come from a strong technical background in open source technologies, and have a passion for creating customer journeys to deliver insights into how people behave online? If you are an experienced Marketing Analyst, with the ability to build predictive models in R/Python, as well as have the ability to engage with diverse audiences, then this could be the next step in your career.

THE ROLE:

A leading technology company in the heart of Boston, who are committed to enhancing positive change for the future of tomorrow, are looking for an experienced Marketing Analyst with exposure to online data, and working in a customer driven environment to join a rapidly growing team. As a Senior Marketing Analyst you will be responsible for:

  • Understanding the business objectives from a customer acquisition and retention perspective from a variety of stakeholders, including Marketing, CRM, Product, and Sales
  • Analyzing a wide variety of data sets from multiple digital channels and CRM sources to understand how the marketing initiatives have performed historically
  • Building predictive models in R and Python to target diverse customer segments more efficiently and effectively to increase ROI, and new customer acquisition conversion.
  • Deliver insights and recommendations to senior stakeholders to drive further business growth

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a numerical discipline such as Math, Stats, Computer Science, Operational Research or similar
  • Strong technical skills in SQL, R, Python with the ability to build models
  • Digital data experience, and working in a B2B environment desirable
  • Proven capabilities in delivering insights and recommendations on the customer journey to stakeholders across the business

BENEFITS:

As a Senior Marketing Analyst, you can expect to earn up to $120,000 (depending on experience), plus the opportunity to join a rapidly growing technology company

HOW TO APPLY:

Please register your interest by sending your resume via the Apply link on this page

KEYWORDS:

SQL, R, Python, Marketing, Analysis, B2B, eCommerce, Digital, Technology, ROI, Campaigns, CRM, Acquisition, Retention, Customer Journey, Stakeholder Management, Segmentation

Reference: 33685918

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