Reporting to the Loyalty Manager, the Senior Loyalty Executive / Senior CRM Executive / CRM Marketing Executive will sit within the CRM team and work across multiple business functions to implement loyalty initiatives in the short term and assist with strategy in the medium and long term.
The ideal Senior Loyalty Executive / Senior CRM Executive / CRM Marketing Executive candidate will come from an established CRM team with experience working within a big data environment.
The Senior Loyalty Executive / Senior CRM Executive / CRM Marketing Executive will:
*Own deployment of the new Customer Loyalty program
*Create timely retention campaigns, encourage segment migration, and ultimately increase customer lifetime value
*Manage CRM and push campaign delivery with the wider marketing team
*Work with design to create a suite of assets
*Help develop the 'test and learn' plan for the new programme ensuring results are analysed and optimised
The Senior Loyalty Executive / Senior CRM Executive / CRM Marketing Executive will have:
*Experience from an established CRM team and big data environment
*Large scale loyalty programme experience - extra marks if you've helped roll one out!
*A creative spirit! You're not going to be coming up with copy but being able to spark engagement
*You have outstanding execution skills with strong attention to detail
*Outstanding work planning and time management skills with the ability to prioritize
*Excellent communication skills
*A passion for numbers and outstanding analytical skills
This is a fantastic opportunity for a Senior Loyalty Executive / Senior CRM Executive / CRM Marketing Executive to join one of the highest profile start-ups in the world. It comes with an incredible benefits package and an opportunity to make your mark on the way loyalty is created within fashion retail.
Intelligent People is a specialist Senior Loyalty Executive recruitment agency.
- big data
- life time value
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