Senior Insight Analyst

Posted 23 January by RAC
£45,000 - £50,000 per annum
Bristol , Avon
Permanent, full-time
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Working as the Senior Insight Analyst you will be responsible for delivering insight to support our group marketing priorities, building statistical models, segmentation, and creating compelling business cases for investment and change, which are backed up by sound analytics

Role purpose

    • Insight Leadership: Ensure our data assets and insight are used to maximise business growth for the business and be recognised as the analytics expert, adding tangible value to our business
    • Strategy Delivery - provide insight that helps define/deliver strategic priorities and implement the strategic plan
    • Customer CRM and Acquisition - optimise customer retention across all marketing channels, products and customer touch points
    • Data & Compliance - ensure the value of data is maximised internally and used compliantly

Skills, Knowledge and qualifications

  • Practical knowledge of how to use the latest analytical thinking in a commercial environment
  • Experience in translating strategic thinking into actionable pragmatic and deliverable plans
  • Background in using data and insight to constructively challenge the status-quo and organisational myths
  • Skills to collaborate with and influence virtual teams to deliver change
  • Experience of translating complex analysis and data into a simple story that is understandable, authoritative, digestible and compelling
  • Comfortable working with executives; providing professional, accurate, and strategic advice
  • Highly capable in using PowerPoint to communicate complex analysis simply & compellingly
  • Understanding of analysis techniques
  • Strong statistical modelling skills
  • Highly numerate with strong analytical & problem-solving skills
  • Have experience of multiple insight tools including Alteryx, Power BI, Tableau, SQL or similar

Required skills

  • Data Analysis
  • SQL
  • Statistical Data Analysis
  • Statistics
  • Tableau
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Reference: 39798176

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