Senior Insight Analyst

Posted 7 October by Harnham
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Senior Insight Analyst
South Manchester
£250-£300 per day
E-commerce Retail

A rapidly growing fashion brand are searching for a Senior Insight Analyst to join their team and own the analytics function. Having recently secured a large investment of funding to grow their marketing, you will be helping the business understand how marketing through different channels is effecting the uplift in sales. The client uses various different marketing channels such as TV, social media, email, direct mail and outdoor advertising. Through your analysis, you will ensure that marketing spend is being maximised.

Role & Responsibilities

  • Working with a third party agency to ensure the data is clean and in a position for analysis
  • Analysis of different marketing channels and how they are affecting uplifts in sales, ensuring maximum return on investment
  • Understanding how different marketing channels are interacting with each other
  • Segmentation of the customer database to maximise cross sell and up sell

Skills & Experience

  • Good SQL coding knowledge
  • Experience working with E-commerce data, ideally from Google Analytics
  • Marketing attribution experience
  • Retail and FMCG background

Benefits

£250-£300 per day

SQL / Google Analytics / Tableau / Fashion / Ecommerce / FMCG / Insight / Analysis / Marketing / Retail / Attribution / Email / Direct Mail / DM / Social

Required skills

  • SQL / Google Analytics / Tableau / Fashion / Ecommerce / FMCG / Insight / Analysis / Marketing / Retail / Attribution / Email / Direct Mail / DM / Soc

Reference: 39078862

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