Senior Insight Analyst

Posted 5 February by Harnham

Senior Insight Analyst

Central London

Up to £60,000 + excellent bonus and benefits

OVERVIEW

Harnham are seeking a Lead Analyst for a well-renowned global brand. You will help analyse millions of rows of data in order to inform customer targeting to help increase business revenue. You will be joining an advanced analytics team within a FTSE 100 company and they need you to help target over 12 million customers to aid marketing campaigns.

YOUR ROLE

  • Using advanced analytics to inform customer targeting and selection for campaigns in order to improve marketing throughout the company
  • Analysing customer churn, clustering and regression modelling to help drive the business
  • Looking at the 'bigger picture' for the company e.g. budgeting and forecasting and therefore being a part of strategic decisions
  • Using R, SQL or SAS on a daily basis in order to produce insights from customer data

YOUR SKILLS

  • A University Degree in a numerate discipline e.g. Mathematics, Statistics or Computer Science
  • Experience in proving and applying statistical modelling within direct marketing
  • Experience working with stakeholders in order to produce actionable insights
  • Experience in coding, building models and manipulating data in R, SQL or SAS

SALARY AND BENEFITS

The successful candidate can expect to earn up to £60,000 + bonus + benefits

HOW TO APPLY

Please register your interest by sending your CV to India Walker-Smith at Harnham via the link on this page.

KEY WORDS

Senior Insight Analyst, marketing, SQL, SAS, R, customer, targeting, segmentation, churn, regression, modelling, campaigns

Required skills

  • SQL
  • SAS
  • customer
  • marketing
  • R
  • modelling
  • campaigns
  • churn
  • segmentation
  • targeting
  • regression
  • Senior Insight Analyst

Reference: 34401655

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