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Senior Insight Analyst

Posted 2 October by Harnham Ended

Senior Insight Analyst



Up to €53,000 + Benefits

A very successful retail consultancy brand based in Dublin is looking for an experienced insight analyst to join their marketing analytics team as a Senior Insight Analyst. This is an excellent opportunity for an analyst with experience using SQL, SAS or Python to develop their skills and also work in a fast paced, big data environment.

Duties and Responsibilities - Senior Insight Analyst

  • Design, plan and execute the targeting of customers through the company's targeted marketing programme
  • Create and establish advanced customer analytics - e.g. segmentation, cohort analysis and customer retention
  • Using statistical modelling methodologies to solve queries and optimise the marketing mix
  • Manage and conduct regular reporting and post campaign analysis, delivering actionable insights and recommendations using tools such as SQL, SAS and Python

Skills and Qualifications - Senior Insight Analyst

  • University degree in a numerate discipline - mathematics, statistics, engineering etc
  • Experienced user of SQL, SAS or Python
  • Prior experience in development of targeting and customer selections
  • Strong commercial awareness and ability to interact with various internal and external stakeholders
  • Ability to carry out a senior role within the team, as well as working independently to meet tight deadlines
  • Willing to learn new frameworks and languages as needed

Salary and Benefits - Senior Insight Analyst

Up to €53,000 + Benefits

How To Apply - Senior Insight Analyst

Please register your interest by submitting your CV via the apply link on this page. To find out more information please get in contact with Scott Lazarus at Harnham.

Key words:

SQL, SAS, Python, Insight Analysis, Customer Insight, Customer Behaviour, Loyalty Analytics, Commercial Insight, Marketing Insight, Marketing Analytics, Segmentation, Clustering, Cluster Analysis, Regression, Propensity, Statistics, Statistical, Statistical Modelling, Modelling, London,

Required skills

  • Cluster Analysis
  • Customer Insight
  • Marketing Analytics
  • Python
  • Segmentation
  • SQL
  • Statistical
  • Statistics
  • SAS
  • Marketing Insight
  • Clustering
  • Commercial Insight
  • Customer Behaviour
  • Regression
  • Loyalty Analytics
  • Insight Analysis
  • Propensity
  • Stat

Reference: 33447520

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