Senior Digital Marketing Executive

Posted 14 May by SF Group Easy Apply Ending soon

SF Group are currently looking for a Senior Digital Marketing Executive for my industry leading client based in Sutton Coldfield.

This permanent position is in place to help deliver a detailed and effective digital communications campaign to the market.

Day to Day Responsibilities include:

  • Copywriting for digital communication across web, social media and email campaigns
  • Briefing new creative to the internal art worker or external agencies for items such as client facing packs, referral documents and training guides
  • Review current communications and continually strive to improve customer journey
  • Manage daily, weekly and monthly digital metrics and reporting using Google Analytics to help inform future activity decision making
  • Perform keyword research in coordination with business objectives to optimise existing content and uncover new opportunities
  • Create multi-format SEO content to drive organic visibility in a bid to make Simplicity the market leader in direct cremations
  • Working with PR team to promote our service and content raise brand awareness and educate the wider market on the direct cremation industry

The ideal person will be/have:

  • Good multi-channel campaign Management experience ideally coupled with excellent marketing knowledge and nous
  • Strong SEO effective copywriting skills
  • Strong organisational skills with the ability to prioritise a busy workload, executing an ongoing plan
  • Excellent PC and online skills, including Microsoft packages and Experience of using Content Management Systems
  • A good understanding of how search optimisation works, it's rules and application
  • Accurate with a good attention to detail
  • Ability to write and create content as necessary, either individually or through effective briefing of agencies and creative resources.
  • Excellent written and verbal communication skills with the ability to adopt the style, tone and voice in the business
  • A positive and professional attitude

This position will pay an annual salary of between £26,000 and £32,000 a year. If you are interested in this role please contact me ASAP

Reference: 35134596

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