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Senior Digital Marketing Executive

Posted 4 January by Talent Hub Ended

Senior Digital Marketing Executive

Salary up to £36,000

near Horsham, West Sussex

We are working in partnership with an award-winning company who specialise in online training. Based just outside of Horsham this exciting new digital role will focus on acquisition and retention campaigns across the B2B & B2C space. Lead generation, CRM and analysis of campaigns.

The responsibilities of this job include:

  • Maintaining a record of all CRO activity and results
  • Making recommendations based on analysis of results
  • Writing compelling marketing copy for web pages, emails and PPC channels
  • Increase the visibility of the site through SEP best practise and implementation
  • SEO Keyword research
  • Copywriting for SEO, email campaigns and web pages and writing briefs for external agencies
  • Create and deliver digital marketing campaigns
  • Delivery successful lead generation campaigns for the B2B part of the plan
  • Commissioning and delivering marketing materials, including Press Releases, blogs, banners and other offline formats
  • Improving conversion by identifying opportunities to improve user experience across the website and other online channels
  • Delivering improvements to conversion by using appropriate testing and analytical tools
  • Manage and arrange trade events, exhibitions and award entries

Skills required:

  • Be educated to Degree level or equivalent in a relevant qualification
  • Have proven skills in a similar job to the responsibilities listed above, for both B2B and B2C sectors
  • Successfully managed and delivered integrated marketing campaigns
  • Be a skilled and competent copywriter for both online and offline channels
  • Be a strong communicator, to both internal stakeholders and external agencies
  • Have an analytical mind and measure the success of the campaigns
  • Be passionate about all things digital and follow the latest trends
  • Have an interest in e-learning
  • Be able to juggle multi projects at one time and delivery them all to budget, on time and on brief
  • Be the owner of a car and full driving license

This is a fantastic opportunity to join a passionate team, in a creative space and work on a world class product.

Apply now for the full job description on this job, and also details on the company.

Required skills

  • Analysis
  • B2B
  • Campaign Strategies
  • B2C

Reference: 34137292

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