Senior Digital Analyst - Remote Working

Posted 7 January by Harnham
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Senior Digital Analyst - Remote Working
Leicester, Currently Fully Remote Working
£45,000-£55,000

THE COMPANY

A leading fashion retailer is rapidly expanding its digital presence and is seeking a Senior Web Analyst to own digital analytics within the organisation and drive data-led best practice with a view to generating greater personalisation.

THE ROLE

As the Senior Digital Analyst, you will be part of a go-to team for all things web analytics & implementation related. You will work across the GA360 and newly-launched GA4 suite. You will be comfortable being hands-on across Google Tag Manager (GTM) implementation and ideally have experience with connecting digital data to wider data within the organisation, leading efforts around experimentation & marketing automation. In the role you will advise on best practice around how to utilise data effectively within the business, with a long-term view to generating more bespoke and personalised customer journeys.

YOUR SKILLS AND EXPERIENCE

  • Subject matter expertise across the Google Analytics (360) stack
  • Hands-on implementation experience via Google Tag Manager / GTM (experience with other tag management systems can be considered)
  • Good exposure to SQL and ETL process is advantageous but not essential

THE BENEFITS

  • £45,000-£55,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

Please note that our client is currently running a fully remote interview process, and able to on-board and hire remotely as well. This role is intended to be home working for the foreseeable future

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

Reference: 41415844

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