Our client are a truly integrated agency - part of a major network, they work with some of the highest profile clients in the industry. Data is very much the heart of the business and they have recruited superb talent across Planning and Analytics to develop deep strategic thinking on behalf of their clients.
The opportunity has now arisen for a Senior Data Analyst to join the agency, leading on the development of insight and analysis to drive strategy and optimise customer engagement across Digital and CRM on behalf of a major automotive client. A Global account, your remit will be across both B2B and B2C channels, working on both UK & International markets.
We are looking for a Data Analyst with a CRM marketing analytics background who has a rock solid understanding of data and insight and who is well trained in SAS Base - in particular propensity modelling (regression, etc). Experience working on Digital Media channels would be useful but not essential.
The agency can offer the opportunity to work on some industry leading data products, working at a well renowned agency which has a superb work culture (and a spectacular view across London!).