Senior Customer Lifecycle Executive CRM

Posted 6 February by Charter Selection
Our client, a leading FMCG food company, is seeking a Senior Customer Lifecycle Executive to manage their CRM and customer Lifecycle processes. 

The ideal candidate will be very data lead and have hands on experience with setting up complex campaigns - both automated drip campaigns and reactive campaigns. 

Key duties include:

- Develop the contact strategy by identifying opportunities and targeting segments
- Build and implement triggered campaigns across target customer, existing customers and lapsed customers. 
- Measure and make recommendations on the communication strategy 
- Manage CRM data and ESP systems for email marketing purposes
- Working with key stakeholders to ensure activity is commercially viable. 
- Deliver and improve customer retention
- Drive margin growth through communications
- Improve customer engagement. 

The successful candidate will have:

- A proven experience in managing stakeholders
- Experience working with ESP's and setting up automated campaigns
- A min of 3 years’ experience in B2B marketing

Reference: 34407697

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