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Senior CRM Manager

Posted 5 January by Better Placed Limited Ended

Senior CRM Manager

eCommerce Retail


£30,000 - £40,000

This client is a rapidly growing online retailer with an ambitious growth target, a business that constantly supports and enchases positive change to ensure they are staying ahead of the curb across all platforms.

I am recruiting a Senior CRM Manager to work with their Marketing Director, eCommerce Manager and Brand Manager to develop and executive a CRM strategy to ensure this growth target in met.

A very collaborative and supportive team that will support decisions and recommends.

Key responsibilities include:

  • Responsible for executing the multi-channel CRM strategy for the business
  • Liaise with the brand and design teams to produce high quality, on brand email communications
  • With the support of others, improve the data quality and customer profiling.
  • Devise strategies to drive online conversions from each channel
  • Produce high quality, on-brand weekly email campaigns through Silverpop.
  • Use of Analytics accounts and regular reporting, in order to assess performance against business goals.
  • Develop strong understanding of customer lifetime value to maximise profitability across all data segments

Key skills and experiences needed for this role include:

  • Degree qualified with relevant degree in business or marketing
  • Minimum 3 years' experience in a similar commercially focussed CRM role
  • Strong understanding of database marketing principles and CRM online / offline marketing concepts, strategy and best practice
  • Knowledge of Silverpop Engage as an ESP
  • Regular copy writing/proofing/editing

This is truly a fantastic opportunity to join a business witnessing continued year on year growth.

Please get in touch for more details or

Reference: 34146502

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