Senior Copywriter

Posted 23 February by Morgan Law

We are seeking a Senior Copywriter to help implement new content styles and formats across the Model Hospital and related digital platforms, to help users understand the data and how to use the product, and to drive change in NHS trusts.


  • Create and publish written digital content that meets user needs, including developing new product content and marketing communications materials
  • Carry out a systematic review of existing product content, re-work it into new house style and content types, and publish using a content management system
  • Edit complex technical documentation into concise, accessible digital content
  • Ensure all content is clinically and methodologically accurate, readable, and in line with editorial and legal obligations
  • Ensure all product and communications content is editorially reviewed and fact-checked by a subject matter expert before publication
  • Develop prototype content for testing and development
  • Analyse and evaluate user research data and analytics to identify ways to develop and iterate content to meet the needs of user segments
  • Support the communication and enforcement of house style guidance by producing support materials and providing advice, feedback and training to colleagues

Experience & Knowledge:

  • Experience producing and maintaining content across a variety of platforms
  • Highly numerate - able to understand and interpret analytical data/information
  • Experience of creating and maintaining online content using content management systems
  • Extensive experience of writing complex scientific, technical or medical content in accessible form for a range of target audiences
  • Proven experience of user-centred online information design including using metrics and user feedback to define and refine content
  • Experience working with product development teams
  • Experience of following detailed style guides
  • Practical success in interpreting user feedback and data (e.g. Google Analytics);

Required skills

  • Product Development
  • Highly Numerate
  • Style Guides

Reference: 34545700

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