Do you have proven capability to manage marketing campaigns? Are you commercially focused and passionate about digital?
Premier Inn are looking for a Senior Communications Planning Manager like you to join our Digital Hub here, in Holborn.
As the way our consumers book their business and leisure activities changes, investment in our in-house Holborn Digital Hub is central to our business strategy. Part of Whitbread, A FTSE 100 Company and recently voted ‘top 10’ employer we have the size and scale to develop and enhance your career at pace, whilst still operating in an innovative, flexible and truly inclusive environment – where you’ll be working with a group of brilliant minds and highly skilled creative individuals. Best of all, for a company that genuinely cares - about its customers, its people and the world around it. So, you can do great things and feel good about them. We support Great Ormond Street Hospital in a big way and have raised over £7.5m to build a new state-of-the–art clinical building.
The role of the Senior Communications Planning manager is to manage the planning all aspects of communications to drive Customer Experience journeys, with a key focus on automation, optimisation and opportunity development. The channel scope extends across Email, SMS, Push, Programmatic and Social and will also inform requirements for other channels eg PPC, Out of home and web merchandising as appropriate.
This is a key role to work with the Brand team and will own the direct aspect of the Communication Calendar and ensure all campaigns are, where integrated, give the best consistent customer journey to drive required outcomes.
The role will be responsible for ensuring that our customers are delivered the right message through the right channel at the right time in order to maximise revenue and customer experience. This will be achieved by planning and optimising automated/personalised customer journeys founded on data driven insight to deliver the next best action to our customers.
The Senior Communications Planning Manager will own customer journeys in both the business and leisure and will play a key role in implementing plans for new segments or customer journeys. The role will also be responsible for optimising interactions through our Business Booker Tool and Business Account card.
Where required, they will work with Premier Inn’s key business stakeholders and with our internal teams and external partners.
This role requires great levels of commerciality, curiosity, creative problem solving and passion for data as well as good people management skills.
A strong people manager with experience in a similar role
Commercially focused, with good multichannel experience with an understanding of Adobe Marketing Cloud technology
Passionate about digital with Adobe campaign experience and strong Excel skills
An excellent communicator with serious attention to details and brilliant data analysis skills
Looking for your next role after gaining demonstrable experience in managing marketing campaigns involving relevant channels (email, SMS, Push, Programmatic, Social)
We are Premier Inn
We’re the UK's largest hotel chain with over 750 sites the length and breadth of the country. We’re also top-rated - Which? Travel Brand of the Year 2016 and #1 Recommended Provider as well as TripAdvisor Certificate of Excellence awards for 621 of our hotels. We’ve gone global too with hotels in Germany and the Middle East and have a new innovative brand in shape of hub by Premier Inn.
We’re part Whitbread, the UK's leading hospitality company, and share a home with high street coffee kings Costa.
Whitbread is an inclusive employer, strongly believing that everyone is unique and there should be no limits to ambition. We welcome your application whatever your background or situation. We are open to flexible working and, where possible, will try to support this.
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