Segment Marketing Manager

Posted 4 days ago by Michael Page Marketing

The role of Marketing Manager is for a leading global provider of industrial testing equipment. You will lead on the marketing for a client/market segment.

Client Details

The client is a leading global provider of industrial equipment to the energy industry. They have a main base in South East Kent. They have ambitious growth plans and offer a great opportunity for growth.

Description

The role of Marketing Manager includes the following responsibilities:
Manage end to end campaigns for client segment
Work with wider team to deliver multi-media campaigns
Monitor customer journey and ensure touch points are optimised
Work with wider regional marketing teams to ensure holistic ond optimal approach?
Identify areas that will improve customer experience and supply of technical papers
Monitor budget and ROI, suggesting ways to improve campaign effectiveness

Profile

The ideal candidate will possess the following:
Previous B2B Marketing experience, ideally within the industrial/energy sector and being product focused (as oppose to service)
Have sound full mix marketing knowledge
Have experience of managing budgets
Take a commercial approach to marketing activities and spend
Understand have to maximise segment performance and produce bespoke materials
Ideally based in South East Kent, or able to commute. For an exceptional candidate, wider locations may be considered.

Job Offer

The role offers a competitive salary plus benefits

Reference: 37028593

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